Olympics

UTAHNS UPSET OVER BEER SPONSORSHIP AT 2002 WINTER GAMES

11.18.1997

          The Utah Alcohol Policy Coalition (UAPC), along with
     the support of the Utah PTA and the Utah Medical
     Association, "has been pushing for some time to ban alcohol
     advertising during the Olympics," according to Lisa Riley
     Roche of the DESERET NEWS.  The 2002 Winter Games will have
     an official "malt beverage," but calling it that instead of
     beer "isn't making the sponsorship more palatable to anti-
     alcohol activists."  SLOC CEO Frank Joklik: "It ought to be
     looked at in a business light. ... It's our job. ... We have
     sponsorships (that can be sold) in various categories and
     this is a category that's available."  Dr. George Van Komen,
     who heads the UAPC: "It's something we Utahns should unite
     against.  This is not Utah.  This is not what we stand for."

     SLOC Chair Bob Garff: "The Olympics are a sporting event ...
     It's not a religious event" (DESERET NEWS, 11/16).

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