SBD/17/Sports Media

MEDIA NOTES

          N.Y. Fox-affiliate WNYC "was the only Fox affiliate in
     the country not to pick up the national network feed" of the
     Redskins-Cowboys game last night at 7:00pm ET.  Fox Sports
     VP/Media Relations Vince Wladika: "It was a decision that
     our New York station made on Friday, and they are the only
     one who chose not to go that route" (Baltimore SUN, 11/17).
     ...USA TODAY's Rudy Martzke reports that ESPN Radio, which
     now consists of 16 weekend hours, will add 55 weeknight
     hours in January, primarily game-related updates, as well as
     15 weekday hours via talk from "The Sports Reporters"
     panelist Tony Kornheiser (USA TODAY, 11/17)....Westinghouse
     said it will officially change its name and stock symbol to
     CBS on December 1.  The Pittsburgh-based company sold its
     industrial operations and said it will "focus solely on TV
     and radio" (WALL STREET JOURNAL, 11/17)....CNBC's "The Edge"
     examined the emergence of new women's sports magazines. 
     Dewitt Media President Gene Dewitt: "The [WNBA] sold out ...
     Figure skating commands a premium now on [TV] and does a
     very good rating.  So there are enough signs to me that
     women's sports are becoming more important and that makes
     them more important to marketers" (CNBC, 11/14).

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