SBD/17/Sports Industrialists

NAMES IN THE NEWS

          The first BOSTON YOUTH SPORTS CONGRESS, at Roxbury
     Community College on Saturday, brought together 450
     political and corporate leaders, public safety and
     university officials, sports organizers, parents and
     children.  The session was convened by Boston Mayor THOMAS
     MENINO.  Boston city officials received $50,000 from REEBOK
     to pay for Saturday's conference (BOSTON GLOBE, 11/16).
          NO ILLUSIONS: DENNIS RODMAN opened his new nightclub
     Illusions on Saturday.  The Las Vegas-style club features a
     24-carat, gold portal that leads to the entry, where the
     centerpiece is the wedding dress Rodman wore last year when
     he announced his "wedding" (CHICAGO TRIBUNE, 11/17).  In
     Chicago, Phil Rosenthal writes that Illusions has a private
     hideaway for athletes and other celebrities with "civilian
     members to be charged a reported $5,000" (SUN-TIMES, 11/17).
          NAMES: DON SHULA's Steak Houses, which includes six
     restaurants, plans to open a seventh at The Alexander Hotel
     in Miami Beach (MIAMI HERALD, 11/15)....JOHN ELWAY has co-
     written his first children's book, an autobiography titled
     "Comeback Kid," which is aimed at 7-12-year-olds (ROCKY
     MOUNTAIN NEWS, 11/15)....DEAN SCHOENEWALD, who runs Mascot
     Mania, was profiled in the N.Y. DAILY NEWS.  Schoenewald has
     signed with the William Morris Agency, and "will soon begin
     work on a mascot-based sitcom" (N.Y. DAILY NEWS, 11/16).

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