Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves Johnson's Ambassadorship Leaves Jets In Flux NFL Changes Date Of Goodell Press Conference Eagles' Lurie Becoming More Hands On Chargers Hold L.A. Kickoff Ceremony At The Forum NFL Gets Credit For Minority Hirings
SBD/17/Sponsorships Advertising Marketing
Published November 17, 1997
MAIL ORDERS: In the CHRISTIAN SCIENCE MONITOR, Jeffrey Shaffer noted the prevalence of NFL mail-order catalogs such as The Ultimate Football Shop and From the Sidelines: "These up-and-coming mail-order companies want to knock the front- line veterans flat on the turf. They offer a simple solution to may wardrobe needs: Surrender to the glamour and expertise of the [NFL]. ... Their strategy is to combine style with team spirit" (CHRISTIAN SCIENCE MONITOR, 11/14). NOTES: A TV spot for Nike's new Penny Hardaway shoe, the Air Penny ($150), is scheduled to debut Thanksgiving Day (USA TODAY, 11/17)....In Sunday's N.Y. TIMES, Alex Kuczynski examined brand marketing in the 90's, which included Michael Jordan's Cologne and Nike brand. Starbucks Senior VP Scott Bedbury: "The most powerful brands have human qualities. And this is why there is a buzz these days about people being seen as brands" (N.Y. TIMES, 11/16). DEALS: Volvo Trucks North America did "extensive research" before deciding to run a 30-second spot during the upcoming Super Bowl at a cost of $1.2M. Volvo Trucks NA President Marc Gustafson: "The research we've done shows that drivers love football, and this [is] the event they appreciate the most" (Greensboro NEWS & RECORD, 11/16).... The Blackhawks' Chris Chelios, Tony Amonte and Gary Suter filmed a TV spot for Wendy's in N.Y. on Friday that will tie in with the Winter Olympics (CHICAGO TRIBUNE, 11/15).