Rice Apologizes, Calls Suspension Out Of His Control Texans' McNair Withholding Judgement On Raiders Sources: Irsay likely Suspended 3-4 Games NFL Implementing Player-Tracking Technology Redskins Hire PR Firm To Run Moniker Website NFL Franchise Notes Falcons Present Complete Stadium Design To GWCCA Jerry Jones Supports NFL-Owned L.A. Stadium Ravens Fans Show Support For Rice At Practice Tales From NFL Training Camp
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
Published November 17, 1997
MAIL ORDERS: In the CHRISTIAN SCIENCE MONITOR, Jeffrey Shaffer noted the prevalence of NFL mail-order catalogs such as The Ultimate Football Shop and From the Sidelines: "These up-and-coming mail-order companies want to knock the front- line veterans flat on the turf. They offer a simple solution to may wardrobe needs: Surrender to the glamour and expertise of the [NFL]. ... Their strategy is to combine style with team spirit" (CHRISTIAN SCIENCE MONITOR, 11/14). NOTES: A TV spot for Nike's new Penny Hardaway shoe, the Air Penny ($150), is scheduled to debut Thanksgiving Day (USA TODAY, 11/17)....In Sunday's N.Y. TIMES, Alex Kuczynski examined brand marketing in the 90's, which included Michael Jordan's Cologne and Nike brand. Starbucks Senior VP Scott Bedbury: "The most powerful brands have human qualities. And this is why there is a buzz these days about people being seen as brands" (N.Y. TIMES, 11/16). DEALS: Volvo Trucks North America did "extensive research" before deciding to run a 30-second spot during the upcoming Super Bowl at a cost of $1.2M. Volvo Trucks NA President Marc Gustafson: "The research we've done shows that drivers love football, and this [is] the event they appreciate the most" (Greensboro NEWS & RECORD, 11/16).... The Blackhawks' Chris Chelios, Tony Amonte and Gary Suter filmed a TV spot for Wendy's in N.Y. on Friday that will tie in with the Winter Olympics (CHICAGO TRIBUNE, 11/15).