SBD/17/Leagues Governing Bodies

FLUTIE MAGIC REIGNS AT GREY CUP; CBC SELLS OUT AD TIME

          The CFL's Grey Cup at Commonwealth Stadium in Edmonton
     drew 60,431 as the Toronto Argonauts, behind Doug Flutie,
     beat the Saskatchewan Roughriders 47-23, in front of the
     third-largest crowd in Grey Cup history (Gerry Prince,
     EDMONTON SUN, 11/17).  The game was broadcast on CBC in
     Canada and ESPN2 in the U.S.  In Toronto, Ken McKee reported
     that advertisers bought all of CBC's inventory "at the
     highest rates charged for any sports event -- possibly any
     program, period -- in Canada."  CBC's 30-second spots for
     the telecast, "about 72 of them," sold at an average of
     C$43,000 each.  In comparison, CBC noted that prime-time
     spots for the Nagano Olympics "would bring in about"
     C$40,000 and C$32,000 for the '98 Stanley Cup Finals.  For
     the year, sources say the CFL receives between C$5-6M from
     the CBC, TSN and ESPN/ESPN2 (TORONTO STAR, 11/15).  
          TAGLIABUE VISITS: NFL Commissioner Paul Tagliabue was
     in Edmonton to discuss the NFL/CFL partnership.  Tagliabue
     said that the NFL is interested in the CFL "serving as a
     development ground" for players who leave college early, or
     don't qualify academically for the NCAA.  He also discussed
     a possible World Classic Bowl between CFL and World League
     teams: "There are a number of subjects still to be addressed
     -- who will play in it, where and at what time, but it's an
     exciting prospect for us" (EDMONTON JOURNAL, 11/15).  

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