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FLUTIE MAGIC REIGNS AT GREY CUP; CBC SELLS OUT AD TIME
Published November 17, 1997
The CFL's Grey Cup at Commonwealth Stadium in Edmonton drew 60,431 as the Toronto Argonauts, behind Doug Flutie, beat the Saskatchewan Roughriders 47-23, in front of the third-largest crowd in Grey Cup history (Gerry Prince, EDMONTON SUN, 11/17). The game was broadcast on CBC in Canada and ESPN2 in the U.S. In Toronto, Ken McKee reported that advertisers bought all of CBC's inventory "at the highest rates charged for any sports event -- possibly any program, period -- in Canada." CBC's 30-second spots for the telecast, "about 72 of them," sold at an average of C$43,000 each. In comparison, CBC noted that prime-time spots for the Nagano Olympics "would bring in about" C$40,000 and C$32,000 for the '98 Stanley Cup Finals. For the year, sources say the CFL receives between C$5-6M from the CBC, TSN and ESPN/ESPN2 (TORONTO STAR, 11/15). TAGLIABUE VISITS: NFL Commissioner Paul Tagliabue was in Edmonton to discuss the NFL/CFL partnership. Tagliabue said that the NFL is interested in the CFL "serving as a development ground" for players who leave college early, or don't qualify academically for the NCAA. He also discussed a possible World Classic Bowl between CFL and World League teams: "There are a number of subjects still to be addressed -- who will play in it, where and at what time, but it's an exciting prospect for us" (EDMONTON JOURNAL, 11/15).