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CHASE AIMS TO ADD A LITTLE SPICE TO ITS TENNIS PACKAGE
Published November 17, 1997
The Corel WTA Tour Chase Championships begin today in New York at Madison Square Garden. Tennis promoter John Korff, an "unpaid business adviser" to the WTA Tour players' association, was asked to provide a "blue-print for jazzing up this week's Chase Championships, which has historically been a drab, season-ending event" at MSG, according to Harvey Araton of the N.Y. TIMES. Araton: "From the use of music to dressing up the arena to fan interactivity to introducing players in their home country's language, Korff's memo stressed energy and originality. ... But now has come an opportunity that should reverse what is at least a perception of women's tennis as lagging and could even lift it to commercial highs. Despite no tour sponsor beyond next year, no tour chief executive officer beyond this year and a sudden uprising by lower-ranked players for a bigger piece of the revenue pie, women's tennis has a multitude of marketable names." WTA Tour CEO Ann Person Worcester: "Some of John's suggestions have been taken and some have not. But no doubt this year's Chase Championships will be more fan friendly" (N.Y. TIMES, 11/16). Chase's support of the WTA Tour was examined by John Barrett of the FINANCIAL TIMES. Chase VP/Sports Marketing Barbara Paddock said the bank was targeting women in its advertising and said the price of the WTA partnership "was right." Chase spends $5- 6M annually on sports marketing (FINANCIAL TIMES, 11/14). STAR QUALITY: Martina Hingis was profiled in Sunday's N.Y. POST, and was the "Guest Columnist" in Sunday's N.Y. DAILY NEWS. Hingis wrote in support of the WTA Tour's modified "Age Eligibility Rule" (11/16). Amanda Coetzer was profiled by Wayne Coffey of the N.Y. DAILY NEWS, who called her "the biggest South African sports hero this side of Ernie Els, and with her blonde hair, blue eyes and dazzling smile, has an appeal that goes beyond the garden-variety tennis fan" (Wayne Coffey, N.Y. DAILY NEWS, 11/16).