SBD/17/Leagues Governing Bodies

CHASE AIMS TO ADD A LITTLE SPICE TO ITS TENNIS PACKAGE

          The Corel WTA Tour Chase Championships begin today in
     New York at Madison Square Garden.  Tennis promoter John
     Korff, an "unpaid business adviser" to the WTA Tour players'
     association, was asked to provide a "blue-print for jazzing
     up this week's Chase Championships, which has historically
     been a drab, season-ending event" at MSG, according to
     Harvey Araton of the N.Y. TIMES.  Araton: "From the use of
     music to dressing up the arena to fan interactivity to
     introducing players in their home country's language,
     Korff's memo stressed energy and originality. ... But now
     has come an opportunity that should reverse what is at least
     a perception of women's tennis as lagging and could even
     lift it to commercial highs.  Despite no tour sponsor beyond
     next year, no tour chief executive officer beyond this year
     and a sudden uprising by lower-ranked players for a bigger
     piece of the revenue pie, women's tennis has a multitude of
     marketable names."  WTA Tour CEO Ann Person Worcester: "Some
     of John's suggestions have been taken and some have not. 
     But no doubt this year's Chase Championships will be more
     fan friendly" (N.Y. TIMES, 11/16).  Chase's support of the
     WTA Tour was examined by John Barrett of the FINANCIAL
     TIMES.  Chase VP/Sports Marketing Barbara Paddock said the
     bank was targeting women in its advertising and said the
     price of the WTA partnership "was right."  Chase spends $5-
     6M annually on sports marketing (FINANCIAL TIMES, 11/14).
          STAR QUALITY: Martina Hingis was profiled in Sunday's
     N.Y. POST, and was the "Guest Columnist" in Sunday's N.Y.
     DAILY NEWS.  Hingis wrote in support of the WTA Tour's
     modified "Age Eligibility Rule" (11/16).  Amanda Coetzer was
     profiled by Wayne Coffey of the N.Y. DAILY NEWS, who called
     her "the biggest South African sports hero this side of
     Ernie Els, and with her blonde hair, blue eyes and dazzling
     smile, has an appeal that goes beyond the garden-variety
     tennis fan" (Wayne Coffey, N.Y. DAILY NEWS, 11/16). 

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