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Leagues and Governing Bodies

"NBR" GIVES ITS RANKINGS ON THE STATE OF THE BIG FOUR

          The state of the NFL, NBA, NHL and MLB was examined by
     Jeff Yastine on "NBR," who said, "as an industry, some are
     doing well and some are, in Wall Street lingo, in need of a
     turnaround."  Yastine: "Analysts say baseball could
     certainly use a turnaround.  Fan demographics keep getting
     older, and unlike other leagues, baseball has little revenue
     sharing. ... Analysts say the NBA is far better off.  The
     league has done a good job of marketing itself and it has
     the athletic world's biggest brand name -- Michael Jordan. 
     That's also part of the leagues short-term problem: what to
     do when Jordan retires for good.  Lower TV ratings are one
     concern, as is fan attendance."  Yastine said that while the
     NHL "may not yet have the TV ratings, or the high powered
     image of other sports ... that can be misleading."  Notre
     Dame Professor Richard Sheehan: "When you look at the amount
     of revenue that hockey actually takes in, hockey and the NBA
     are almost identical.  The seasons are almost the same
     length, the squad sizes are roughly the same, and the amount
     of money is, within a million or two on average, about the
     same for an NBA team."  Yastine: "So which sport is doing
     the best?  Most experts say it's NFL football.  The sport
     has been marketed well, and it continues to update its image
     among younger generations of fans.  And most teams are at
     least marginally profitable."  Pro Sports Marketing's Nye
     Lavelle, noting a possible 70-100% increase in TV rights
     fees, said the NFL "is in very solid shape and has great
     room for expansion and, by far, is the most solid of all the
     four major sports" ("Nightly Business Report," PBS, 11/13).

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