Menu
Olympics

NAGANO SHIFTS PROGRAM/MAPS TO SPONSORS; INTERNET ESPIONAGE?

          The Nagano Olympic Organizing Committee (NAOC) will
     "break with traditional practice and have maps and programs
     for next February's Winter Games produced by official
     sponsors," according to the KYODO NEWS.  NAOC officials
     cited the "tight" budget for the change.  The "official map"
     of the Olympics will be produced by UPS, and the map will
     feature the UPS logo and a company ad on the back side. It
     plans to produce 600,000 copies in Japanese and 400,000 in
     both English and French.  The program will be produced by
     Japan-based Matsushita Electric Industrial and will also
     feature Matsushita's logo (KYODO NEWS, 11/12).
          NOTES: In Boston, John Powers: "Red faces at USA Track
     and Field after a gloomy financial report from new chief
     Craig Masback, meant only for the executive committee, ended
     up posted on the Internet by a member's husband.  Masback
     predicted more than $2 million in red ink this year" (BOSTON
     GLOBE, 11/9)...Salt Lake's preparations for the 2002 Games
     "are accelerating what is already one of the fastest growing
     local economies in the country" (N.Y. TIMES, 11/9).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/11/12/Olympics/NAGANO-SHIFTS-PROGRAMMAPS-TO-SPONSORS-INTERNET-ESPIONAGE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/11/12/Olympics/NAGANO-SHIFTS-PROGRAMMAPS-TO-SPONSORS-INTERNET-ESPIONAGE.aspx

CLOSE