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WAC FULFILLS ITS QWEST FOR SPONSOR $$ WITH THREE-YEAR DEAL
Published November 12, 1997
CO-based multimedia company Qwest has become an official corporate sponsor of the Western Athletic Conference (WAC) and the exclusive communications services provider for the WAC (Qwest). In Denver, Michele Conklin reported that under terms of the three-year deal, the WAC headquarters will use Qwest's fiber-optic system to communicate with its members. In addition, Qwest will "get the opportunity to build its name" through advertising at WAC events and will participate in conference promotions, merchandising, licensing and hospitality benefits. Terms of the deal were not disclosed. Qwest was formed in '88 by NHL Kings and MLS Rapids/Fire Owner Philip Anschutz. Qwest went public this summer (ROCKY MOUNTAIN NEWS, 11/11).