SBD/12/Collegiate Sports

WAC FULFILLS ITS QWEST FOR SPONSOR $$ WITH THREE-YEAR DEAL

          CO-based multimedia company Qwest has become an
     official corporate sponsor of the Western Athletic
     Conference (WAC) and the exclusive communications services
     provider for the WAC (Qwest).  In Denver, Michele Conklin
     reported that under terms of the three-year deal, the WAC
     headquarters will use Qwest's fiber-optic system to
     communicate with its members.  In addition, Qwest will "get
     the opportunity to build its name" through advertising at
     WAC events and will participate in conference promotions,
     merchandising, licensing and hospitality benefits.  Terms of
     the deal were not disclosed.  Qwest was formed in '88 by NHL
     Kings and MLS Rapids/Fire Owner Philip Anschutz.  Qwest went
     public this summer (ROCKY MOUNTAIN NEWS, 11/11).

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