SBD/10/Sports Industrialists

EXECUTIVE TRANSACTIONS

          DANIELLE MAGED has been named Dir of Strategic Planning
     for ESPN Int'l.  Maged comes from Fox Sports Int'l, where
     she served as a consultant (ESPN Int'l)....The Devil Rays
     hired JULIE WILLIAMSON as Dir of Community Relations.  She
     served as Dir of Community Affairs for WTSP-TV for 3 1/2
     years (ST. PETERSBURG TIMES, 11/9)....GREG WALKER has been
     promoted to CEO of Allsport Photography (USA), Inc., and 
     MIKE POWELL has been promoted to COO (THE DAILY).

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