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CHICAGO EVENT SPONSOR AMERITECH NOT SOLD ON WTA RENEWAL

          Ameritech "won't commit to an extension" of its three-
     year WTA Tour sponsorship, according to Len Ziehm of the
     CHICAGO SUN-TIMES.  Brian Fitzgerald, Dir of the Ameritech 
     Cup in Chicago, "spent considerably more time than usual"
     monitoring the event last week, "and "didn't like much of
     what he saw regarding the WTA's organizational efforts."
     Fitzgerald: "I look at it from a marketing point of view,
     and they're missing a lot.  They make it so difficult to
     market their sport because they don't know who's playing
     when.  Match times are always subject to change.  They've
     got to bring some organizational sanity to it."  Fitzgerald
     said that while IMG has "made significant inroads in
     attendance" this season, it may not be enough "to keep its
     tournament sponsor."  Fitzgerald believes "far bigger crowds
     are possible."  Fitzgerald: "If I could, I'd publish
     brackets with the time each match is going to be played. 
     That's the prime reason we don't draw crowds early in the
     week.  Monica Seles is the top draw in tennis, but for a
     tournament to properly market, it's got to be able to tell
     people when [Seles] is going to play" (SUN-TIMES, 11/9).

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