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NBPA SAYS IF CBA IS REOPENED, LICENSING $$ FAIR GAME
Published November 10, 1997
NBPA Exec Dir Billy Hunter "may be angling" to bring licensing rights "under union control as they are in other leagues, giving the PA a solid, marketable property for licensing and a revenue stream without the owners and league as middlemen," according to Terry Lefton of BRANDWEEK. Hunter said that if the CBA is reopened by the league, then the licensing rights "and the Group Licensing Agreement all run together, so I would say if one is opened up, they should all be opened up." Lefton adds that the group licensing agreement, signed "simultaneously" with the CBA, but running through 2004, currently generates "a minimum" of $25M a year, or about $60,000 per NBA player. The league also "controls" the NBPA logo. Through a spokesperson, NBA CMO Rick Welts called it "extremely premature to address our licensing agreement" (BRANDWEEK, 11/10 issue). BEWARE NYC, HERE COME SOME WILD AND CRAZY GUYS: In Boston, Peter May wrote that one item on the agenda at this week's NBA Board of Governors meeting is a league-imposed "gag order" on NBA owners relating to labor relations. May: "Any owner who comments on the situation will be subject to a heavy fine" (BOSTON GLOBE, 11/9). In L.A., Mark Heisler wrote that next July 1, NBA Commissioner David Stern "will lock the players out. In September, as the opening of camps near, everyone will get nervous." Heisler: "All the parties have to do is figure out how to divide the riches in a mutually satisfactory manner" (L.A. TIMES, 11/9).