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  • NBPA SAYS IF CBA IS REOPENED, LICENSING $$ FAIR GAME

              NBPA Exec Dir Billy Hunter "may be angling" to bring
         licensing rights "under union control as they are in other
         leagues, giving the PA a solid, marketable property for
         licensing and a revenue stream without the owners and league
         as middlemen," according to Terry Lefton of BRANDWEEK. 
         Hunter said that if the CBA is reopened by the league, then
         the licensing rights "and the Group Licensing Agreement all
         run together, so I would say if one is opened up, they
         should all be opened up."  Lefton adds that the group
         licensing agreement, signed "simultaneously" with the CBA,
         but running through 2004, currently generates "a minimum" of
         $25M a year, or about $60,000 per NBA player.  The league
         also "controls" the NBPA logo.  Through a spokesperson, NBA
         CMO Rick Welts called it "extremely premature to address our
         licensing agreement" (BRANDWEEK, 11/10 issue).    
              BEWARE NYC, HERE COME SOME WILD AND CRAZY GUYS: In
         Boston, Peter May wrote that one item on the agenda at this
         week's NBA Board of Governors meeting is a league-imposed
         "gag order" on NBA owners relating to labor relations.  May:
         "Any owner who comments on the situation will be subject to
         a heavy fine" (BOSTON GLOBE, 11/9).  In L.A., Mark Heisler
         wrote that next July 1, NBA Commissioner David Stern "will
         lock the players out.  In September, as the opening of camps
         near, everyone will get nervous."  Heisler: "All the parties
         have to do is figure out how to divide the riches in a
         mutually satisfactory manner" (L.A. TIMES, 11/9).
    
    

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