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BLUE JACKETS APPAREL SET TO BUZZ INTO STORES ON TUESDAY
Published November 10, 1997
NHL Creative Dir David Haney said that he "is aware that central Ohioans are having a hard time accepting the name" Blue Jackets for Columbus' new NHL team that will start play in 2000, according to Steve Wright of the COLUMBUS DISPATCH. Haney, on the name: "It came down to some kind of terrific-looking bug that had all this ingenuity, was fast, industrious -- all these great attributes. ...[I]t's a near cousin to the famous yellowjacket." Team officials are "well aware of the early negative reaction to the name" (COLUMBUS DISPATCH, 11/8). Sportswear industry sources said the first shipments of Blue Jackets merchandise, set to go on sale Tuesday, "will be navy blue," with a "smaller quantity of steel gray shirts are also on order" (COLUMBUS DISPATCH, 11/8).