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ANGELS & MARINERS RAISE TICKET PRICES FOR THE '98 SEASON
Published November 10, 1997
The Angels raised ticket prices for the '98 season at the newly-renovated Anaheim Stadium by 27%, according to Bill Shaikin of the L.A. TIMES. Angels President Tony Tavares: "This is a ticket price increase. We don't expect people to be happy with it." The new average ticket price is $12.25, up from an AL-low average price of $9.68 in '97. The increase is the first since Disney assumed control of the team two years ago. Shaikin wrote that if the Angels "can return attendance to 2 million for the first time since 1993," the club "would generate about" $7.4M in additional revenue from the increase. The Angels drew 1.77 million in '97 (L.A. TIMES, 11/8). Tavares "is baffled by the fan apathy, although he suspects it could be due to the ongoing renovations" at the ballpark, according to J.A. Adande of the TIMES. The Angels "hope that when the renovations are finished and the new ballpark debuts next year it will draw people back" (L.A. TIMES, 11/8). '98 tickets will range from $4 to $34.50, not including suites. Last year's range was from $7 to $14.50 (ORANGE COUNTY REGISTER, 11/8). SEATTLE SEAT LICENSES: The Mariners will charge a charter seat license of $12,000 to $25,000 to reserve "prime seats" in the "first few rows" between the foul poles at their new ballpark, set to open in July '99, according to Briar Dudley of the Tacoma NEWS TRIBUNE. The 20-year, transferable licenses will be required for the purchase of 966 new ballpark seats. Ticket prices at the new ballpark will range from $13 to $33. Last season, M's tickets ranged from $11 to $22. For '98, Kingdome tickets will increase $3 on the 100 level; $2 on the 200 level and the 300 level "view box" seats; and $1 on the "view" seats in the 300 level. Prices will not change for the 18,000 $9 and $6 seats elsewhere in the dome (NEWS TRIBUNE, 11/7). The Mariners "figure to take in roughly $1 million per sold-out game at the new park, about a third more than they grossed at the Kingdome" (Bob Finnigan, SEATTLE TIMES, 11/7).