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              Evander Holyfield "moved closer to a three-way
         heavyweight unification" by beating Michael Moorer before an
         announced crowd of 13,200 at the Thomas & Mack Center,
         according to Royce Feour of the LAS VEGAS REVIEW-JOURNAL. 
         Before the fight, the PPV audience was estimated to be
         between 650,000 and 1,000,000 buys.  Holyfield, the World
         Boxing Association champion, unified two of the three major
         heavyweight championships with his TKO victory over Int'l
         Boxing Federation champion Moorer.  Holyfield's next fight
         "will likely be against World Boxing Council champion Lennox
         Lewis, probably in April, although a lot of negotiating
         remains" (LAS VEGAS REVIEW-JOURNAL, 11/9).  
              LATE START: USA TODAY's Rudy Martzke reports that the
         Holyfield-Moorer main event on SET PPV "started at a
         ridiculously late 12:58 a.m. ET Sunday and ended at 1:30
         a.m. because of long, dull preliminary fights -- another
         turnoff for pay-per-view buyers" (USA TODAY, 11/10).  In
         Dallas, Kevin Blackistone called the bout "the best
         heavyweight fight no one saw.  Or, certainly, read about the
         next day" (DALLAS MORNING NEWS, 11/10).  Mike Lupica: "Who
         did they think they're targeting as their audience with a
         fight that begins at 12:58 in the morning Eastern Time, I
         mean, women breast-feeding infants? ("GMA," ABC, 11/10).
              UP NEXT: In N.Y., Dave Anderson reports that Holyfield
         fighting Lewis next is "not that simple."  Don King, "who
         has a piece of Holyfield's future fights, is aligned with
         Showtime while Dino Duva of Main Events and Panos Eliades,
         who promotes Lewis, are aligned with" HBO (N.Y. TIMES,
         11/10)....The fight will replay on Showtime Saturday
         evening, up against HBO's original movie, "Don King: Only in
         America."  King said, "I'm going to compete against myself. 
         America is truly great!" (DALLAS MORNING NEWS, 11/10).

    Print | Tags: ABC, Events and Attractions, HBO, Showtime, Walt Disney

              The NFL last week filed suit over the NFLPA and
         Millennium Entertainment's planned restaurant chain, the NFL
         Players Grill, "to challenge the use of the 'NFL' name by
         Millennium and Commonwealth Associates," a N.Y. investment
         bank seeking funding for the restaurants, according to Terry
         Lefton of BRANDWEEK.  While the league "has never begrudged
         the union use of 'NFL' as part of its name," the restaurant
         "is the most conspicuous attempt by the union yet to use the
         trademark for commercial purposes."  Also, the NFL "has been
         quietly shopping its own restaurant entertainment concept
         for more than a year."  According to the complaint, a
         prospectus distributed by Commonwealth "included such claims
         as 'Millennium is the first and only restaurant company
         licensed to incorporate the NFL into a theme restaurant' and
         'league events and promotions are to be scheduled,' at these
         restaurants, both dubious claims, since the enterprise was
         founded under a license from NFLPA."  Sources tell Lefton
         that "in their haste to find backers, the would-be NFL
         restauranteurs apparently got overzealous, soliciting, among
         others, NFL owners for start-up funding" (BRANDWEEK, 11/10).

    Print | Tags: Events and Attractions, NFL
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