Evander Holyfield "moved closer to a three-way
     heavyweight unification" by beating Michael Moorer before an
     announced crowd of 13,200 at the Thomas & Mack Center,
     according to Royce Feour of the LAS VEGAS REVIEW-JOURNAL. 
     Before the fight, the PPV audience was estimated to be
     between 650,000 and 1,000,000 buys.  Holyfield, the World
     Boxing Association champion, unified two of the three major
     heavyweight championships with his TKO victory over Int'l
     Boxing Federation champion Moorer.  Holyfield's next fight
     "will likely be against World Boxing Council champion Lennox
     Lewis, probably in April, although a lot of negotiating
     remains" (LAS VEGAS REVIEW-JOURNAL, 11/9).  
          LATE START: USA TODAY's Rudy Martzke reports that the
     Holyfield-Moorer main event on SET PPV "started at a
     ridiculously late 12:58 a.m. ET Sunday and ended at 1:30
     a.m. because of long, dull preliminary fights -- another
     turnoff for pay-per-view buyers" (USA TODAY, 11/10).  In
     Dallas, Kevin Blackistone called the bout "the best
     heavyweight fight no one saw.  Or, certainly, read about the
     next day" (DALLAS MORNING NEWS, 11/10).  Mike Lupica: "Who
     did they think they're targeting as their audience with a
     fight that begins at 12:58 in the morning Eastern Time, I
     mean, women breast-feeding infants? ("GMA," ABC, 11/10).
          UP NEXT: In N.Y., Dave Anderson reports that Holyfield
     fighting Lewis next is "not that simple."  Don King, "who
     has a piece of Holyfield's future fights, is aligned with
     Showtime while Dino Duva of Main Events and Panos Eliades,
     who promotes Lewis, are aligned with" HBO (N.Y. TIMES,
     11/10)....The fight will replay on Showtime Saturday
     evening, up against HBO's original movie, "Don King: Only in
     America."  King said, "I'm going to compete against myself. 
     America is truly great!" (DALLAS MORNING NEWS, 11/10).

          The NFL last week filed suit over the NFLPA and
     Millennium Entertainment's planned restaurant chain, the NFL
     Players Grill, "to challenge the use of the 'NFL' name by
     Millennium and Commonwealth Associates," a N.Y. investment
     bank seeking funding for the restaurants, according to Terry
     Lefton of BRANDWEEK.  While the league "has never begrudged
     the union use of 'NFL' as part of its name," the restaurant
     "is the most conspicuous attempt by the union yet to use the
     trademark for commercial purposes."  Also, the NFL "has been
     quietly shopping its own restaurant entertainment concept
     for more than a year."  According to the complaint, a
     prospectus distributed by Commonwealth "included such claims
     as 'Millennium is the first and only restaurant company
     licensed to incorporate the NFL into a theme restaurant' and
     'league events and promotions are to be scheduled,' at these
     restaurants, both dubious claims, since the enterprise was
     founded under a license from NFLPA."  Sources tell Lefton
     that "in their haste to find backers, the would-be NFL
     restauranteurs apparently got overzealous, soliciting, among
     others, NFL owners for start-up funding" (BRANDWEEK, 11/10).