SBD/9/Sports Media

NFL RADIO DEALS, PART II: THE NFC ON THE AIR

          THE DAILY surveyed each NFL team and their radio
     partners for the '97-98 season.  The following lists the NFC
     teams' flagship radio station(s), number of affils in the
     network and the cost of a 30-second, in-game network spot.
     SALES = whether team (T) or station (S) sells ad time.      
     ^ denotes a change from '96-97.  NOTE: The Giants'
     broadcasts are produced by WFAN-AM (THE DAILY).

     
TEAM
FLAGSHIP
#NET
COST OF :30
SALES
Arizona
KHTC-FM
13
$1,400
T
Atlanta
WZGC-FM
40
$1,550
S
Carolina
WBT-AM
98
$5,500
S
Chicago
WMAQ-AM^
30
$2400-$4500
S
Dallas
KVIL-FM 1
8
$4,800
S
Detroit
WXYT-AM
40
$2,200
S
Green Bay
WTMJ-AM
64
N/A
S
Minnesota
WCCO-AM
65
$2,995
S
NY Giants
WNEW-FM^
11
N/A
S
New Orleans
WWL-AM
34
$1,500
S
Philadelphia
WYSP-FM
20
$3,500
S
San Francisco
KGO-AM
37
$1,750
S
St. Louis
KFNS-AM/KSD-FM
30+
$2,500
S
Tampa Bay
WQYK-AM/FM
15
$1,200
S
Washington
WJFK-FM
53
$1500-$2000
S
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