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SBD/9/Sports Media
NFL RADIO DEALS, PART II: THE NFC ON THE AIR
Published October 9, 1997
THE DAILY surveyed each NFL team and their radio
partners for the '97-98 season. The following lists the NFC
teams' flagship radio station(s), number of affils in the
network and the cost of a 30-second, in-game network spot.
SALES = whether team (T) or station (S) sells ad time.
^ denotes a change from '96-97. NOTE: The Giants'
broadcasts are produced by WFAN-AM (THE DAILY).
|
TEAM
|
FLAGSHIP
|
#NET
|
COST
OF :30
|
SALES
|
| Arizona |
KHTC-FM
|
13
|
$1,400
|
T
|
| Atlanta |
WZGC-FM
|
40
|
$1,550
|
S
|
| Carolina |
WBT-AM
|
98
|
$5,500
|
S
|
| Chicago |
WMAQ-AM^
|
30
|
$2400-$4500
|
S
|
| Dallas |
KVIL-FM
1
|
8
|
$4,800
|
S
|
| Detroit |
WXYT-AM
|
40
|
$2,200
|
S
|
| Green Bay |
WTMJ-AM
|
64
|
N/A
|
S
|
| Minnesota |
WCCO-AM
|
65
|
$2,995
|
S
|
| NY Giants |
WNEW-FM^
|
11
|
N/A
|
S
|
| New Orleans |
WWL-AM
|
34
|
$1,500
|
S
|
| Philadelphia |
WYSP-FM
|
20
|
$3,500
|
S
|
| San Francisco |
KGO-AM
|
37
|
$1,750
|
S
|
| St. Louis |
KFNS-AM/KSD-FM
|
30+
|
$2,500
|
S
|
| Tampa Bay |
WQYK-AM/FM
|
15
|
$1,200
|
S
|
| Washington |
WJFK-FM
|
53
|
$1500-$2000
|
S
|
