SBD/9/Sports Media

MLB PLAYOFF MEDIA NOTES: ALCS OPENER EARNS 9.2/15 OVERNIGHT

          Fox said its telecast of Game One of the ALCS earned a
     9.2 preliminary overnight rating with a 15 share.  NBC's
     late afternoon coverage of Game Two of the NLCS received a
     preliminary overnight of 6.1/15 (THE DAILY).  The final
     national rating for NBC's NLCS Game One was 10.5/18
     (WASHINGTON POST, 10/9).  In Miami, the NLCS Game One was
     WTVJ-NBC's highest-rated program this year, and the fourth
     most-watched program on local TV in Miami in '97.  Tuesday's
     game received a 29.2 local rating in Miami, which ranked
     higher than any Heat, Panthers or Marlins game "ever" (Barry
     Jackson, MIAMI HERALD, 10/9).  
          NOTES: In Baltimore, Milton Kent reviews Fox's coverage
     of Game One of the ALCS under the header "Wall-to-Wall, Fox
     Coverage of Game is Sound."  Kent: "[T]he voices were up to
     the level of the technical brilliance" (Baltimore SUN,
     10/9).  In Boston, WEEI-AM reached an agreement with CBS
     Radio to air the MLB playoffs.  The Divisional Series games
     were not heard on radio in Boston, but WEEI GM Brad Murray
     said that "the deciding factor was the opportunity to air a
     Baltimore-Cleveland series in an American League East city." 
     Murray: "If the series had turned out to be California
     versus Seattle, I'm not sure we would have had the same
     interest" (Howard Manly, BOSTON GLOBE, 10/9). 

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