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MLB PLAYOFF MEDIA NOTES: ALCS OPENER EARNS 9.2/15 OVERNIGHT
Published October 9, 1997
Fox said its telecast of Game One of the ALCS earned a 9.2 preliminary overnight rating with a 15 share. NBC's late afternoon coverage of Game Two of the NLCS received a preliminary overnight of 6.1/15 (THE DAILY). The final national rating for NBC's NLCS Game One was 10.5/18 (WASHINGTON POST, 10/9). In Miami, the NLCS Game One was WTVJ-NBC's highest-rated program this year, and the fourth most-watched program on local TV in Miami in '97. Tuesday's game received a 29.2 local rating in Miami, which ranked higher than any Heat, Panthers or Marlins game "ever" (Barry Jackson, MIAMI HERALD, 10/9). NOTES: In Baltimore, Milton Kent reviews Fox's coverage of Game One of the ALCS under the header "Wall-to-Wall, Fox Coverage of Game is Sound." Kent: "[T]he voices were up to the level of the technical brilliance" (Baltimore SUN, 10/9). In Boston, WEEI-AM reached an agreement with CBS Radio to air the MLB playoffs. The Divisional Series games were not heard on radio in Boston, but WEEI GM Brad Murray said that "the deciding factor was the opportunity to air a Baltimore-Cleveland series in an American League East city." Murray: "If the series had turned out to be California versus Seattle, I'm not sure we would have had the same interest" (Howard Manly, BOSTON GLOBE, 10/9).