MAY THE SCHWARTZ BE WITH YOU: TENNIS AGENT PROFILED
Published October 9, 1997
IMG's JEFF SCHWARTZ, who represents PETE SAMPRAS, MARTINA HINGIS and MARCELO RIOS, "has made nary a misstep since joining IMG in 1992," according to Andrea Leand. In a profile, Leand writes that "while he may not have the notoriety of Tom Cruise's Jerry [Maguire,] Jeff Schwartz fits the title of another Cruise movie, 'All The Right Moves.'" Schwartz: "There is the perception that agents are after the money. ... I'm not that way and there are a lot (of agents) not that way. (The job) is all about the client." Schwartz's "newest responsibility" will be orchestrating the U.S. marketing for Martina Hingis, who "challenged" IMG to produce some endorsements before her U.S. "nemesis" VENUS WILLIAMS "eclipsed" her in the U.S. market. Schwartz: "Obviously Martina is better known, she has the titles and the No. 1 ranking. ... We are looking for one or two endorsements from a company that fits Martina's image, a blue-chip company that will make Martina a part of its campaign" (TENNIS WEEK, 10/9 issue).