Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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IMG's JEFF SCHWARTZ, who represents PETE SAMPRAS, MARTINA HINGIS and MARCELO RIOS, "has made nary a misstep since joining IMG in 1992," according to Andrea Leand. In a profile, Leand writes that "while he may not have the notoriety of Tom Cruise's Jerry [Maguire,] Jeff Schwartz fits the title of another Cruise movie, 'All The Right Moves.'" Schwartz: "There is the perception that agents are after the money. ... I'm not that way and there are a lot (of agents) not that way. (The job) is all about the client." Schwartz's "newest responsibility" will be orchestrating the U.S. marketing for Martina Hingis, who "challenged" IMG to produce some endorsements before her U.S. "nemesis" VENUS WILLIAMS "eclipsed" her in the U.S. market. Schwartz: "Obviously Martina is better known, she has the titles and the No. 1 ranking. ... We are looking for one or two endorsements from a company that fits Martina's image, a blue-chip company that will make Martina a part of its campaign" (TENNIS WEEK, 10/9 issue).
UNC Men's Basketball Coach DEAN SMITH, 66, will announce in a news conference today that he is retiring (Raleigh NEWS & OBSERVER, 10/9)....Former MLB P DENNIS MARTINEZ, on his "aborted plans to seek political office" in his native Nicaragua. Martinez: "My wife told me, 'If you go into politics you'll get shot the next day because you can't keep your mouth shut'" (PHILADELPHIA INQUIRER, 10/9). ...Former ACOG CEO BILLY PAYNE spoke to 500 Charlotte leaders at Leadership Charlotte's Lifetime Achievement Awards. Payne said that MLB "is the next logical step for Charlotte." Payne: "(But) you must look to sport in the context of its ability to enrich the lives of people -- not your bank accounts. Business can never be the reason that your community embraces sport" (CHARLOTTE OBSERVER, 10/9). ....adidas' SONNY VACCARO is profiled in SPORT magazine under the header "Three Stripes, You're In" (SPORT, 11/97).