SBD/9/Sports Industrialists

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              IMG's JEFF SCHWARTZ, who represents PETE SAMPRAS,
         MARTINA HINGIS and MARCELO RIOS, "has made nary a misstep
         since joining IMG in 1992," according to Andrea Leand.  In a
         profile, Leand writes that "while he may not have the
         notoriety of Tom Cruise's Jerry [Maguire,] Jeff Schwartz
         fits the title of another Cruise movie, 'All The Right
         Moves.'"  Schwartz: "There is the perception that agents are
         after the money. ... I'm not that way and there are a lot
         (of agents) not that way.  (The job) is all about the
         client."  Schwartz's "newest responsibility" will be
         orchestrating the U.S. marketing for Martina Hingis, who
         "challenged" IMG to produce some endorsements before her
         U.S. "nemesis" VENUS WILLIAMS "eclipsed" her in the U.S.
         market.  Schwartz: "Obviously Martina is better known, she
         has the titles and the No. 1 ranking. ... We are looking for
         one or two endorsements from a company that fits Martina's
         image, a blue-chip company that will make Martina a part of
         its campaign" (TENNIS WEEK, 10/9 issue).

    Print | Tags: IMG, People and Pop Culture

              UNC Men's Basketball Coach DEAN SMITH, 66, will
         announce in a news conference today that he is retiring
         (Raleigh NEWS & OBSERVER, 10/9)....Former MLB P DENNIS
         MARTINEZ, on his "aborted plans to seek political office" in
         his native Nicaragua.  Martinez: "My wife told me, 'If you
         go into politics you'll get shot the next day because you
         can't keep your mouth shut'" (PHILADELPHIA INQUIRER, 10/9).
         ...Former ACOG CEO BILLY PAYNE spoke to 500 Charlotte
         leaders at Leadership Charlotte's Lifetime Achievement
         Awards.  Payne said that MLB "is the next logical step for
         Charlotte."  Payne: "(But) you must look to sport in the
         context of its ability to enrich the lives of people -- not
         your bank accounts.  Business can never be the reason that
         your community embraces sport" (CHARLOTTE OBSERVER, 10/9).
         ....adidas' SONNY VACCARO is profiled in SPORT magazine
         under the header "Three Stripes, You're In" (SPORT, 11/97).

    Print | Tags: MLB, People and Pop Culture, Washington Nationals
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