SBD/9/Sponsorships Advertising Marketing

THESE KIDS SAY TOMMY HILFIGER AND NIKE ARE ALRIGHT

          Tommy Hilfiger and Nike were tops in the competition
     for "coolest" clothing brands among teens, according to a
     survey conducted by the NY-based Zandl Group. Zandl, who has
     tracked teen fashion trends for 10 years, surveyed 100 teens
     between the ages of 13-17 for the study.  The study rates
     clothing in three categories: The coolest, becoming cooler
     and losing their cool.  Tommy Hilfiger's "bold colored
     fashions sporting large Hilfiger logos" took the top slot in
     the "becoming cooler" category and came in second in the
     "coolest" category.  Zandl Group President Irma Zandl
     attributes Hilfiger's rising popularity "in part to its hip
     hop connection."  Nike took first place in the "coolest"
     category, in part Zandl said, because "teens respond to high
     profile athletes in advertising" (REUTERS, 10/9).

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