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THESE KIDS SAY TOMMY HILFIGER AND NIKE ARE ALRIGHT
Published October 9, 1997
Tommy Hilfiger and Nike were tops in the competition
for "coolest" clothing brands among teens, according to a
survey conducted by the NY-based Zandl Group. Zandl, who has
tracked teen fashion trends for 10 years, surveyed 100 teens
between the ages of 13-17 for the study. The study rates
clothing in three categories: The coolest, becoming cooler
and losing their cool. Tommy Hilfiger's "bold colored
fashions sporting large Hilfiger logos" took the top slot in
the "becoming cooler" category and came in second in the
"coolest" category. Zandl Group President Irma Zandl
attributes Hilfiger's rising popularity "in part to its hip
hop connection." Nike took first place in the "coolest"
category, in part Zandl said, because "teens respond to high
profile athletes in advertising" (REUTERS, 10/9).




