Nike Preserves Converse's Original Look Fresno State Partnering With Nike For Redesign Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16
SBD/9/Sponsorships Advertising Marketing
THESE KIDS SAY TOMMY HILFIGER AND NIKE ARE ALRIGHT
Published October 9, 1997
Tommy Hilfiger and Nike were tops in the competition for "coolest" clothing brands among teens, according to a survey conducted by the NY-based Zandl Group. Zandl, who has tracked teen fashion trends for 10 years, surveyed 100 teens between the ages of 13-17 for the study. The study rates clothing in three categories: The coolest, becoming cooler and losing their cool. Tommy Hilfiger's "bold colored fashions sporting large Hilfiger logos" took the top slot in the "becoming cooler" category and came in second in the "coolest" category. Zandl Group President Irma Zandl attributes Hilfiger's rising popularity "in part to its hip hop connection." Nike took first place in the "coolest" category, in part Zandl said, because "teens respond to high profile athletes in advertising" (REUTERS, 10/9).