Peterson Opens Up Following NFL Suspension MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights Iverson Protests Nike Tribute Shoe MLB Approves Five-Year Manfred Deal Cuomo: "Impractical" To Play Game In Buffalo With Stanton Deal, Loria Gets Chance To Reboot Browns Ink TV Deal With Local ABC Affiliate NFL's Jeff Pash Addresses Peterson Suspension Vikings Ready To Move On Without Peterson
SBD/9/Sponsorships Advertising Marketing
Published October 9, 1997
LEAGUE NOTES: Topps Trading Cards and Reebok/Just For Feet stores will offer NFL fans the chance to vote players to the Pro Bowl. Topps will include Pro Bowl ballots in every pack of its Stadium Club football cards, while Reebok will sponsor balloting at 70 Just For Feet stores through November (NFL)....MLB, the Orioles, Indians, Braves, Marlins and local law enforcement announced yesterday they will crack down on the sale of counterfeit merchandise during the LCS and World Series (MLB). PEOPLE: MA-based agent Neil Abbott told THE DAILY that Coyotes C Jeremy Roenick has switched from Nike skates back to its Bauer brand out of "personal preference." Abbott: "Jeremy's been wearing Bauer basically his whole life. ... He was not able to achieve the kind of comfort level with the skate that Nike had developed for him" (THE DAILY). ...Magic Johnson has signed a three-part agreement with BIG Entertainment to develop textbooks, children's books, novels, and action figure cartoon characters with special appeal to children (BIG Entertainment)....Wayne Gretzky "has offered to buy a Cadillac" for Rangers teammate Kevin Stevens if Stevens switches to Hespeller sticks, a hockey company Gretzky recently invested in (USA TODAY, 10/8). GENERAL: NY-based Active Apparel Group, Inc. has named NY-based Makovsky & Co. Inc., for strategic investor relations counsel. Active Apparel designs, markets and supplies women's, girl's and unisex activewear, sportswear and accessories, and sells its product under the Everlast, Converse All Star and MTV's The Grind brand names (Active Apparel Group)....Cycle Sport Int'l, manager of the professional Nautilus/Barracuda Mountain Bike team, has named CT-based The Marment Group as its sponsorship sales representatives (The Marment Group)....Corel VP/Marketing Kim Dixon reiterated the company will continue to sponsor the Senators, despite dropping its sponsorship of the WTA Tour: "We love the Corel Centre. This is a separate contract (from the WTA) and it will not change." Senators VP/Sales Mark Bonneau said that Corel is the team's second- largest corporate sponsor (Toronto GLOBE & MAIL, 10/9).