NFL Looking At Mid-May For Draft LeBron James Leads NBA In Shoe Sales McNair Key In Houston Super Bowl Bid Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston Indy, Altanta, New England Eye Future Super Bowls Brewers Saw Gains For Opening Day Radio Orioles Wait For Luxury Suite Sales
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP
Published October 9, 1997
LEAGUE NOTES: Topps Trading Cards and Reebok/Just For
Feet stores will offer NFL fans the chance to vote players
to the Pro Bowl. Topps will include Pro Bowl ballots in
every pack of its Stadium Club football cards, while Reebok
will sponsor balloting at 70 Just For Feet stores through
November (NFL)....MLB, the Orioles, Indians, Braves, Marlins
and local law enforcement announced yesterday they will
crack down on the sale of counterfeit merchandise during the
LCS and World Series (MLB).
PEOPLE: MA-based agent Neil Abbott told THE DAILY that
Coyotes C Jeremy Roenick has switched from Nike skates back
to its Bauer brand out of "personal preference." Abbott:
"Jeremy's been wearing Bauer basically his whole life. ...
He was not able to achieve the kind of comfort level with
the skate that Nike had developed for him" (THE DAILY).
...Magic Johnson has signed a three-part agreement with BIG
Entertainment to develop textbooks, children's books,
novels, and action figure cartoon characters with special
appeal to children (BIG Entertainment)....Wayne Gretzky "has
offered to buy a Cadillac" for Rangers teammate Kevin
Stevens if Stevens switches to Hespeller sticks, a hockey
company Gretzky recently invested in (USA TODAY, 10/8).
GENERAL: NY-based Active Apparel Group, Inc. has named
NY-based Makovsky & Co. Inc., for strategic investor
relations counsel. Active Apparel designs, markets and
supplies women's, girl's and unisex activewear, sportswear
and accessories, and sells its product under the Everlast,
Converse All Star and MTV's The Grind brand names (Active
Apparel Group)....Cycle Sport Int'l, manager of the
professional Nautilus/Barracuda Mountain Bike team, has
named CT-based The Marment Group as its sponsorship sales
representatives (The Marment Group)....Corel VP/Marketing
Kim Dixon reiterated the company will continue to sponsor
the Senators, despite dropping its sponsorship of the WTA
Tour: "We love the Corel Centre. This is a separate
contract (from the WTA) and it will not change." Senators
VP/Sales Mark Bonneau said that Corel is the team's second-
largest corporate sponsor (Toronto GLOBE & MAIL, 10/9).




