SBD/9/Sponsorships Advertising Marketing


          LEAGUE NOTES: Topps Trading Cards and Reebok/Just For
     Feet stores will offer NFL fans the chance to vote players
     to the Pro Bowl.  Topps will include Pro Bowl ballots in
     every pack of its Stadium Club football cards, while Reebok
     will sponsor balloting at 70 Just For Feet stores through
     November (NFL)....MLB, the Orioles, Indians, Braves, Marlins
     and local law enforcement announced yesterday they will
     crack down on the sale of counterfeit merchandise during the
     LCS and World Series (MLB).
          PEOPLE: MA-based agent Neil Abbott told THE DAILY that
     Coyotes C Jeremy Roenick has switched from Nike skates back
     to its Bauer brand out of "personal preference."  Abbott:
     "Jeremy's been wearing Bauer basically his whole life. ...
     He was not able to achieve the kind of comfort level with
     the skate that Nike had developed for him" (THE DAILY).    
     ...Magic Johnson has signed a three-part agreement with BIG
     Entertainment to develop textbooks, children's books,
     novels, and action figure cartoon characters with special
     appeal to children (BIG Entertainment)....Wayne Gretzky "has
     offered to buy a Cadillac" for Rangers teammate Kevin
     Stevens if Stevens switches to Hespeller sticks, a hockey
     company Gretzky recently invested in (USA TODAY, 10/8).
          GENERAL: NY-based Active Apparel Group, Inc. has named
     NY-based Makovsky & Co. Inc., for strategic investor
     relations counsel.  Active Apparel designs, markets and
     supplies women's, girl's and unisex activewear, sportswear
     and accessories, and sells its product under the Everlast,
     Converse All Star and MTV's The Grind brand names (Active
     Apparel Group)....Cycle Sport Int'l, manager of the
     professional Nautilus/Barracuda Mountain Bike team, has
     named CT-based The Marment Group as its sponsorship sales
     representatives (The Marment Group)....Corel VP/Marketing
     Kim Dixon reiterated the company will continue to sponsor
     the Senators, despite dropping its sponsorship of the WTA
     Tour: "We love the Corel Centre.  This is a separate
     contract (from the WTA) and it will not change."  Senators
     VP/Sales Mark Bonneau said that Corel is the team's second-
     largest corporate sponsor (Toronto GLOBE & MAIL, 10/9). 

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug