SBD/9/Sponsorships Advertising Marketing

FILA'S HOOP TRIFECTA: INKS DEALS WITH NBA, WNBA & MCCRAY

          Fila USA yesterday announced global marketing
     partnership agreements with the NBA and the WNBA at a press
     conference in New York.  Under the agreement, Fila has the
     right to use players in official NBA and WNBA uniforms in
     its advertising and promotions.  Fila will also advertise on
     NBA and WNBA telecasts.  Fila also officially announced a
     multi-year deal with Nikki McCray and will develop a
     signature women's basketball shoe for her to be launched
     during the summer of '98.  McCray will also be featured in
     advertising during WNBA telecasts (Fila).  McCray's deal is
     reportedly for $1M over four years (THE DAILY).
          
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Fila USA, NBA, WNBA

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