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FILA'S HOOP TRIFECTA: INKS DEALS WITH NBA, WNBA & MCCRAY
Published October 9, 1997
Fila USA yesterday announced global marketing
partnership agreements with the NBA and the WNBA at a press
conference in New York. Under the agreement, Fila has the
right to use players in official NBA and WNBA uniforms in
its advertising and promotions. Fila will also advertise on
NBA and WNBA telecasts. Fila also officially announced a
multi-year deal with Nikki McCray and will develop a
signature women's basketball shoe for her to be launched
during the summer of '98. McCray will also be featured in
advertising during WNBA telecasts (Fila). McCray's deal is
reportedly for $1M over four years (THE DAILY).
