Sources: '17-18 NBA Season To Start Earlier Sources: NBA Likely To Start Season As Part Of CBA Kerr Admits To Using Marijuana For Pain Relief 76ers Postpone Game Due To Moisture On Court Nets' Prokhorov Seeks Minority Investor For Team Heat Offer Early Season-Ticket Renewal Option New NBA CBA Could Come In Near Future Kings Take Dynamic Pricing To Next Level Wilson Would Want Ownership In Seattle NBA Team Mavs Made Trump Hotel Decision Months Ago
SBD/9/Sponsorships Advertising Marketing
FILA'S HOOP TRIFECTA: INKS DEALS WITH NBA, WNBA & MCCRAY
Published October 9, 1997
Fila USA yesterday announced global marketing partnership agreements with the NBA and the WNBA at a press conference in New York. Under the agreement, Fila has the right to use players in official NBA and WNBA uniforms in its advertising and promotions. Fila will also advertise on NBA and WNBA telecasts. Fila also officially announced a multi-year deal with Nikki McCray and will develop a signature women's basketball shoe for her to be launched during the summer of '98. McCray will also be featured in advertising during WNBA telecasts (Fila). McCray's deal is reportedly for $1M over four years (THE DAILY).