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SBD/9/Sponsorships Advertising Marketing
FILA'S HOOP TRIFECTA: INKS DEALS WITH NBA, WNBA & MCCRAY
Published October 9, 1997
Fila USA yesterday announced global marketing partnership agreements with the NBA and the WNBA at a press conference in New York. Under the agreement, Fila has the right to use players in official NBA and WNBA uniforms in its advertising and promotions. Fila will also advertise on NBA and WNBA telecasts. Fila also officially announced a multi-year deal with Nikki McCray and will develop a signature women's basketball shoe for her to be launched during the summer of '98. McCray will also be featured in advertising during WNBA telecasts (Fila). McCray's deal is reportedly for $1M over four years (THE DAILY).