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CONVERSE GRABS FOR MORE STAR POWER BY SIGNING TERESA EDWARDS
Published October 9, 1997
Converse has signed the ABL's Teresa Edwards to a
multi-year endorsement contract. In addition to wearing the
Converse All Star Legend basketball shoe, Edwards will serve
as a company spokesperson/endorser. Her responsibilities
will include retail appearances, product design consultation
and other duties to promote Converse products. Terms of the
agreement were not disclosed (Converse). Edwards is
player/coach for the ABL's Atlanta Glory (THE DAILY).




