Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up Converse Splits With Ad Agency Nike Sees Increase In Q3 Profit, Sales Nike Inks Several Top NFL Draft Prospects NBA Names & Faces Nike Introducing Low-Priced Women's Brand
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
CONVERSE GRABS FOR MORE STAR POWER BY SIGNING TERESA EDWARDS
Published October 9, 1997
Converse has signed the ABL's Teresa Edwards to a multi-year endorsement contract. In addition to wearing the Converse All Star Legend basketball shoe, Edwards will serve as a company spokesperson/endorser. Her responsibilities will include retail appearances, product design consultation and other duties to promote Converse products. Terms of the agreement were not disclosed (Converse). Edwards is player/coach for the ABL's Atlanta Glory (THE DAILY).