SBD/9/Sponsorships Advertising Marketing

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  • CONVERSE GRABS FOR MORE STAR POWER BY SIGNING TERESA EDWARDS

              Converse has signed the ABL's Teresa Edwards to a
         multi-year endorsement contract. In addition to wearing the
         Converse All Star Legend basketball shoe, Edwards will serve
         as a company spokesperson/endorser.  Her responsibilities
         will include retail appearances, product design consultation
         and other duties to promote Converse products.  Terms of the
         agreement were not disclosed (Converse).  Edwards is
         player/coach for the ABL's Atlanta Glory (THE DAILY).
    
    

    Print | Tags: Converse
  • FILA'S HOOP TRIFECTA: INKS DEALS WITH NBA, WNBA & MCCRAY

              Fila USA yesterday announced global marketing
         partnership agreements with the NBA and the WNBA at a press
         conference in New York.  Under the agreement, Fila has the
         right to use players in official NBA and WNBA uniforms in
         its advertising and promotions.  Fila will also advertise on
         NBA and WNBA telecasts.  Fila also officially announced a
         multi-year deal with Nikki McCray and will develop a
         signature women's basketball shoe for her to be launched
         during the summer of '98.  McCray will also be featured in
         advertising during WNBA telecasts (Fila).  McCray's deal is
         reportedly for $1M over four years (THE DAILY).
              
    

    Print | Tags: Fila USA, NBA, WNBA
  • MARKETPLACE ROUND-UP

              LEAGUE NOTES: Topps Trading Cards and Reebok/Just For
         Feet stores will offer NFL fans the chance to vote players
         to the Pro Bowl.  Topps will include Pro Bowl ballots in
         every pack of its Stadium Club football cards, while Reebok
         will sponsor balloting at 70 Just For Feet stores through
         November (NFL)....MLB, the Orioles, Indians, Braves, Marlins
         and local law enforcement announced yesterday they will
         crack down on the sale of counterfeit merchandise during the
         LCS and World Series (MLB).
              PEOPLE: MA-based agent Neil Abbott told THE DAILY that
         Coyotes C Jeremy Roenick has switched from Nike skates back
         to its Bauer brand out of "personal preference."  Abbott:
         "Jeremy's been wearing Bauer basically his whole life. ...
         He was not able to achieve the kind of comfort level with
         the skate that Nike had developed for him" (THE DAILY).    
         ...Magic Johnson has signed a three-part agreement with BIG
         Entertainment to develop textbooks, children's books,
         novels, and action figure cartoon characters with special
         appeal to children (BIG Entertainment)....Wayne Gretzky "has
         offered to buy a Cadillac" for Rangers teammate Kevin
         Stevens if Stevens switches to Hespeller sticks, a hockey
         company Gretzky recently invested in (USA TODAY, 10/8).
              GENERAL: NY-based Active Apparel Group, Inc. has named
         NY-based Makovsky & Co. Inc., for strategic investor
         relations counsel.  Active Apparel designs, markets and
         supplies women's, girl's and unisex activewear, sportswear
         and accessories, and sells its product under the Everlast,
         Converse All Star and MTV's The Grind brand names (Active
         Apparel Group)....Cycle Sport Int'l, manager of the
         professional Nautilus/Barracuda Mountain Bike team, has
         named CT-based The Marment Group as its sponsorship sales
         representatives (The Marment Group)....Corel VP/Marketing
         Kim Dixon reiterated the company will continue to sponsor
         the Senators, despite dropping its sponsorship of the WTA
         Tour: "We love the Corel Centre.  This is a separate
         contract (from the WTA) and it will not change."  Senators
         VP/Sales Mark Bonneau said that Corel is the team's second-
         largest corporate sponsor (Toronto GLOBE & MAIL, 10/9). 
    
    

    Print | Tags: Atlanta Braves, Baltimore Orioles, Cleveland Indians, Converse, Miami Marlins, General Motors, MLB, NFL, Nike, Orlando Magic, Ottawa Senators, Arizona Coyotes, RDV Sports, Reebok, Time Warner
  • THESE KIDS SAY TOMMY HILFIGER AND NIKE ARE ALRIGHT

              Tommy Hilfiger and Nike were tops in the competition
         for "coolest" clothing brands among teens, according to a
         survey conducted by the NY-based Zandl Group. Zandl, who has
         tracked teen fashion trends for 10 years, surveyed 100 teens
         between the ages of 13-17 for the study.  The study rates
         clothing in three categories: The coolest, becoming cooler
         and losing their cool.  Tommy Hilfiger's "bold colored
         fashions sporting large Hilfiger logos" took the top slot in
         the "becoming cooler" category and came in second in the
         "coolest" category.  Zandl Group President Irma Zandl
         attributes Hilfiger's rising popularity "in part to its hip
         hop connection."  Nike took first place in the "coolest"
         category, in part Zandl said, because "teens respond to high
         profile athletes in advertising" (REUTERS, 10/9).
    
    

    Print | Tags: Nike
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