SBD/9/Sponsorships Advertising MarketingPrint All
Converse has signed the ABL's Teresa Edwards to a multi-year endorsement contract. In addition to wearing the Converse All Star Legend basketball shoe, Edwards will serve as a company spokesperson/endorser. Her responsibilities will include retail appearances, product design consultation and other duties to promote Converse products. Terms of the agreement were not disclosed (Converse). Edwards is player/coach for the ABL's Atlanta Glory (THE DAILY).
Fila USA yesterday announced global marketing partnership agreements with the NBA and the WNBA at a press conference in New York. Under the agreement, Fila has the right to use players in official NBA and WNBA uniforms in its advertising and promotions. Fila will also advertise on NBA and WNBA telecasts. Fila also officially announced a multi-year deal with Nikki McCray and will develop a signature women's basketball shoe for her to be launched during the summer of '98. McCray will also be featured in advertising during WNBA telecasts (Fila). McCray's deal is reportedly for $1M over four years (THE DAILY).
LEAGUE NOTES: Topps Trading Cards and Reebok/Just For Feet stores will offer NFL fans the chance to vote players to the Pro Bowl. Topps will include Pro Bowl ballots in every pack of its Stadium Club football cards, while Reebok will sponsor balloting at 70 Just For Feet stores through November (NFL)....MLB, the Orioles, Indians, Braves, Marlins and local law enforcement announced yesterday they will crack down on the sale of counterfeit merchandise during the LCS and World Series (MLB). PEOPLE: MA-based agent Neil Abbott told THE DAILY that Coyotes C Jeremy Roenick has switched from Nike skates back to its Bauer brand out of "personal preference." Abbott: "Jeremy's been wearing Bauer basically his whole life. ... He was not able to achieve the kind of comfort level with the skate that Nike had developed for him" (THE DAILY). ...Magic Johnson has signed a three-part agreement with BIG Entertainment to develop textbooks, children's books, novels, and action figure cartoon characters with special appeal to children (BIG Entertainment)....Wayne Gretzky "has offered to buy a Cadillac" for Rangers teammate Kevin Stevens if Stevens switches to Hespeller sticks, a hockey company Gretzky recently invested in (USA TODAY, 10/8). GENERAL: NY-based Active Apparel Group, Inc. has named NY-based Makovsky & Co. Inc., for strategic investor relations counsel. Active Apparel designs, markets and supplies women's, girl's and unisex activewear, sportswear and accessories, and sells its product under the Everlast, Converse All Star and MTV's The Grind brand names (Active Apparel Group)....Cycle Sport Int'l, manager of the professional Nautilus/Barracuda Mountain Bike team, has named CT-based The Marment Group as its sponsorship sales representatives (The Marment Group)....Corel VP/Marketing Kim Dixon reiterated the company will continue to sponsor the Senators, despite dropping its sponsorship of the WTA Tour: "We love the Corel Centre. This is a separate contract (from the WTA) and it will not change." Senators VP/Sales Mark Bonneau said that Corel is the team's second- largest corporate sponsor (Toronto GLOBE & MAIL, 10/9).
Tommy Hilfiger and Nike were tops in the competition for "coolest" clothing brands among teens, according to a survey conducted by the NY-based Zandl Group. Zandl, who has tracked teen fashion trends for 10 years, surveyed 100 teens between the ages of 13-17 for the study. The study rates clothing in three categories: The coolest, becoming cooler and losing their cool. Tommy Hilfiger's "bold colored fashions sporting large Hilfiger logos" took the top slot in the "becoming cooler" category and came in second in the "coolest" category. Zandl Group President Irma Zandl attributes Hilfiger's rising popularity "in part to its hip hop connection." Nike took first place in the "coolest" category, in part Zandl said, because "teens respond to high profile athletes in advertising" (REUTERS, 10/9).