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OFMA PRESIDENT FRUSTRATED OVER IMPLEMENTATION OF PSL PLANS
Published October 9, 1997
Oakland Football Marketing Association (OFMA) President Richard Rogers, who has an inventory of 20,000 unsold Raiders PSLs, "says he could bring the moribund Raiders marketing effort back to life" if the PSLs were converted from their original 10-year term to lifetime licenses and were priced at "market demand," according to Rick DelVecchio of the S.F. CHRONICLE. Rogers wants the Raiders and the Oakland-Alameda County Coliseum Authority to join the OFMA in a market research study on the idea, but he said he's received no response from either party. Raiders Exec Assistant Al LoCasale said that the team is against lifetime PSLs if the price is increased. LoCasale added that the Coliseum Authority's lawsuit against the team hurts any joint study: "Makes it extremely difficult to partner with people who have pulled a gun on you while they were standing behind you" (S.F. CHRONICLE, 10/9).