OFMA PRESIDENT FRUSTRATED OVER IMPLEMENTATION OF PSL PLANS

          Oakland Football Marketing Association (OFMA) President
     Richard Rogers, who has an inventory of 20,000 unsold
     Raiders PSLs, "says he could bring the moribund Raiders
     marketing effort back to life" if the PSLs were converted
     from their original 10-year term to lifetime licenses and
     were priced at "market demand," according to Rick DelVecchio
     of the S.F. CHRONICLE.  Rogers wants the Raiders and the
     Oakland-Alameda County Coliseum Authority to join the OFMA
     in a market research study on the idea, but he said he's
     received no response from either party.  Raiders Exec
     Assistant Al LoCasale said that the team is against lifetime
     PSLs if the price is increased.  LoCasale added that the
     Coliseum Authority's lawsuit against the team hurts any
     joint study: "Makes it extremely difficult to partner with
     people who have pulled a gun on you while they were standing
     behind you" (S.F. CHRONICLE, 10/9).