Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Sources: Angels' Dipoto Out As GM Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
OVERNIGHT RATINGS: FOX UP AGAINST "MONDAY NIGHT FOOTBALL"
Published October 7, 1997
Last night's Game Five of the Yankees-Indians series earned an 11.6/18 overnight rating on Fox. ABC's "MNF" Patriots-Broncos game earned a 15.2/23 (THE DAILY). OTHER NUMBERS: Fox's Sunday night coverage of Game Four of the Yankees-Indians series scored a 9.3/15 in overnight metered markets, according to Lisa de Moraes of the HOLLYWOOD REPORTER. The broadcast "was on par" with the 9.4/16 it posted in '96. In the preliminary nationals, Fox's coverage won the 7:00-10:00pm hour in "key male demos" including 18-34, 18-49 and 25-54, though it finished fourth in homes overall (HOLLYWOOD REPORTER, 10/7). In Cleveland, Saturday's Yankees-Indians telecast on WKYC-NBC earned a 29.3, while Sunday's game on WJW-Fox drew a 36 (AKRON BEACON JOURNAL, 10/7). In Baltimore, the combined local rating for Game Four of the Mariners-Orioles totaled 31.4/56 share (Baltimore SUN, 10/7). The Marlins-Giants series "drew the Marlins' three largest TV audiences ever," topped by the 22.7 rating for Friday's final game. Combined local and ESPN coverage for Tuesday and Wednesday games earned a 14.2 and 18.9, respectively, which the HERALD's Barry Jackson writes is "impressive considering the games were played on weekday afternoons" (MIAMI HERALD, 10/7). MORE ON MLB: An MLB source said that MLBUA Exec Dir Richie Phillips "protested" to MLB's league presidents about the use of Fox's "Catcher Cam," according to Bob Raissman of the N.Y. DAILY NEWS. The MLB source said that Phillips and the umpires "resented any use of the camera, because it was designed to reflect negatively on their calls," and warned that "the umpires would not work any game where the Catcher Cam was used" (N.Y. DAILY NEWS, 10/7)....In Akron, TV critic R.D. Heldenfels writes that ESPN's playoff coverage "provides the best balance of old and new in its game telecasts," while NBC "looks downright stodgy." Heldenfels: "Fox is noisy when it should be contemplative, revved up when it should be thoughtful." But while ESPN "incorporates new techniques ... [it] "has not forgotten the traditionalists (AKRON BEACON JOURNAL, 10/7).