SBD/7/Sports Media

OVERNIGHT RATINGS: FOX UP AGAINST "MONDAY NIGHT FOOTBALL"

          Last night's Game Five of the Yankees-Indians series
     earned an 11.6/18 overnight rating on Fox.  ABC's "MNF"
     Patriots-Broncos game earned a 15.2/23 (THE DAILY).  
          OTHER NUMBERS: Fox's Sunday night coverage of Game Four
     of the Yankees-Indians series scored a 9.3/15 in overnight
     metered markets, according to Lisa de Moraes of the
     HOLLYWOOD REPORTER.  The broadcast "was on par" with the
     9.4/16 it posted in '96.  In the preliminary nationals,
     Fox's coverage won the 7:00-10:00pm hour in "key male demos"
     including 18-34, 18-49 and 25-54, though it finished fourth
     in homes overall (HOLLYWOOD REPORTER, 10/7).  In Cleveland,
     Saturday's Yankees-Indians telecast on WKYC-NBC earned a
     29.3, while Sunday's game on WJW-Fox drew a 36 (AKRON BEACON
     JOURNAL, 10/7).  In Baltimore, the combined local rating for
     Game Four of the Mariners-Orioles totaled 31.4/56 share
     (Baltimore SUN, 10/7).  The Marlins-Giants series "drew the
     Marlins' three largest TV audiences ever," topped by the
     22.7 rating for Friday's final game.  Combined local and
     ESPN coverage for Tuesday and Wednesday games earned a 14.2
     and 18.9, respectively, which the HERALD's Barry Jackson
     writes is "impressive considering the games were played on
     weekday afternoons" (MIAMI HERALD, 10/7).
          MORE ON MLB: An MLB source said that MLBUA Exec Dir
     Richie Phillips "protested" to MLB's league presidents about
     the use of Fox's "Catcher Cam," according to Bob Raissman of
     the N.Y. DAILY NEWS.  The MLB source said that Phillips and
     the umpires "resented any use of the camera, because it was
     designed to reflect negatively on their calls," and warned
     that "the umpires would not work any game where the Catcher
     Cam was used" (N.Y. DAILY NEWS, 10/7)....In Akron, TV critic
     R.D. Heldenfels writes that ESPN's playoff coverage
     "provides the best balance of old and new in its game
     telecasts," while NBC "looks downright stodgy."  Heldenfels:
     "Fox is noisy when it should be contemplative, revved up
     when it should be thoughtful."  But while ESPN "incorporates
     new techniques ... [it] "has not forgotten the
     traditionalists (AKRON BEACON JOURNAL, 10/7).
     
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