White Sox' Tix Sales Spike Spurs More Moves Alexi Lalas Leaves ESPN For Fox Sports People & Personalities Media Notes "MNF" Down On ESPN For Saints-Bears MASN Wins Majority Of Discovery Request Lakers, Clippers See Dip In RSN Ratings BBC Talks With BT About Sharing Wimby Rights Brewers Announce Creation Of "Selig Experience" NBC's EPL Investment Paying Off
MOTRIN-SPONSORED MLB WEB SITE RECEIVES NO MENTION ON NBC?
Published October 7, 1997
Johnson & Johnson "struck a deal" with Microsoft for its Motrin brand to be the "exclusive sponsor" on MSNBC's official World Series site at http://www.mlbworldseries.com, according to AD AGE. The deal includes "sponsored by" branding on the site's front page (AD AGE, 10/6). But BRANDWEEK's Terry Lefton reports that since Motrin "chose to buy time" on Fox's postseason MLB coverage rather than NBC's, "you'll hear no mention of [Motrin's sponsorship] on any NBC post-season baseball broadcasts, even those touting the site itself." Lefton adds that the site runs through the postseason, after which MLB's official site at http://www.majorleaguebaseball.com "will shift" from a Fox interactive unit to Starwave (BRANDWEEK, 10/6 issue).