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MOTRIN-SPONSORED MLB WEB SITE RECEIVES NO MENTION ON NBC?
Published October 7, 1997
Johnson & Johnson "struck a deal" with Microsoft for its Motrin brand to be the "exclusive sponsor" on MSNBC's official World Series site at http://www.mlbworldseries.com, according to AD AGE. The deal includes "sponsored by" branding on the site's front page (AD AGE, 10/6). But BRANDWEEK's Terry Lefton reports that since Motrin "chose to buy time" on Fox's postseason MLB coverage rather than NBC's, "you'll hear no mention of [Motrin's sponsorship] on any NBC post-season baseball broadcasts, even those touting the site itself." Lefton adds that the site runs through the postseason, after which MLB's official site at http://www.majorleaguebaseball.com "will shift" from a Fox interactive unit to Starwave (BRANDWEEK, 10/6 issue).