SBD/7/Sports Media

MOTRIN-SPONSORED MLB WEB SITE RECEIVES NO MENTION ON NBC?

          Johnson & Johnson "struck a deal" with Microsoft for
     its Motrin brand to be the "exclusive sponsor" on MSNBC's
     official World Series site at http://www.mlbworldseries.com,
     according to AD AGE.  The deal includes "sponsored by"
     branding on the site's front page (AD AGE, 10/6).  But
     BRANDWEEK's Terry Lefton reports that since Motrin "chose to
     buy time" on Fox's postseason MLB coverage rather than
     NBC's, "you'll hear no mention of [Motrin's sponsorship] on
     any NBC post-season baseball broadcasts, even those touting
     the site itself."  Lefton adds that the site runs through
     the postseason, after which MLB's official site at
     http://www.majorleaguebaseball.com "will shift" from a Fox
     interactive unit to Starwave (BRANDWEEK, 10/6 issue).

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Microsoft, MLB, NBC, News Corp./Fox, Media

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