SBD/7/Sports Media


          RATINGS: The Bucs-Packers game was "the most-watched
     telecast for Tampa Bay" during Fox's four years of NFL
     broadcasts.  The game drew a 32 overnight rating with a 62
     share in the Tampa market, and had a national overnight
     rating of 15.4.  The Bucs-Packers game was seen in 23 of the
     38 overnight markets (ST. PETERSBURG TIMES, 10/7)....The
     Oilers-Seahawks game drew a 14.7/26 in Houston, a 7.7 in
     Memphis and 11.4 in Nashville (HOUSTON CHRONICLE, 10/7).
          OTHER NOTES: In Philadelphia, Mike Bruton writes on
     Comcast SportsNet's first week of broadcasting under the
     header, "So Far, So Good On New Cable Network."  Bruton:
     "[I]t's clear that live programming is the cornerstone of
     the new 24-hour regional sports cable network" (PHILADELPHIA
     INQUIRER, 10/7)....Fox Sports Net (FSN) Exec VP/Programming
     & Production Arthur Smith said that he "expects" FSN to be
     on SportsChannel NY's cable spot "between" November 1 and
     the end of the year.  FSN hired "Inside Edition" Senior
     Producer Brian Walls as its N.Y. Bureau Chief (NEWSDAY,
     10/7)....The Lakers have added a Chinese broadcast outlet
     this season, with selected games on KAZN-AM (L.A. TIMES,
     10/6)....Final CBC ratings for the Blue Jays games were up 
     "slightly" from '96, with the average of 537,000 for 35
     games this year, up from 526,000 in '96 (GLOBE & MAIL, 10/3)

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