SBD/7/Sports Media

BOSTON UNPLUGGED: SI'S BEANTOWN SPECIAL HITS HUB NEWSSTANDS

          SI Presents latest publication, The Boston Collection,
     has a print run of 475,000, according to MEDIA CENTRAL.  Of
     those, 175,000 are for newsstand sales, which launched
     yesterday; 200,000 are to be distributed via local Ford
     dealerships, as Ford divided ad pages in the 160-page issue
     between its national and New England Ford divisions; about
     70,000 copies will be passed out at Sunday's Bills-Patriots
     game at Foxboro; 20,000 will be mailed to "longtime" Boston-
     area SI subscribers; and the rest will be for sale at the
     Boston Sports Museum and the Basketball Hall of Fame in
     Springfield, MA (MEDIA CENTRAL, 10/6).

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