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BOSTON UNPLUGGED: SI'S BEANTOWN SPECIAL HITS HUB NEWSSTANDS
Published October 7, 1997
SI Presents latest publication, The Boston Collection, has a print run of 475,000, according to MEDIA CENTRAL. Of those, 175,000 are for newsstand sales, which launched yesterday; 200,000 are to be distributed via local Ford dealerships, as Ford divided ad pages in the 160-page issue between its national and New England Ford divisions; about 70,000 copies will be passed out at Sunday's Bills-Patriots game at Foxboro; 20,000 will be mailed to "longtime" Boston- area SI subscribers; and the rest will be for sale at the Boston Sports Museum and the Basketball Hall of Fame in Springfield, MA (MEDIA CENTRAL, 10/6).