Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
BOSTON UNPLUGGED: SI'S BEANTOWN SPECIAL HITS HUB NEWSSTANDS
Published October 7, 1997
SI Presents latest publication, The Boston Collection, has a print run of 475,000, according to MEDIA CENTRAL. Of those, 175,000 are for newsstand sales, which launched yesterday; 200,000 are to be distributed via local Ford dealerships, as Ford divided ad pages in the 160-page issue between its national and New England Ford divisions; about 70,000 copies will be passed out at Sunday's Bills-Patriots game at Foxboro; 20,000 will be mailed to "longtime" Boston- area SI subscribers; and the rest will be for sale at the Boston Sports Museum and the Basketball Hall of Fame in Springfield, MA (MEDIA CENTRAL, 10/6).