Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes Fox Sports Launching SiriusXM Channel Social Studies: U.S. Figure Skating's Renee Felton NFL Divisional Overnights Down 3% Golden Knights Working On TV, Radio Deals NFL Considering Future Sunday Night Playoffs?
BOSTON UNPLUGGED: SI'S BEANTOWN SPECIAL HITS HUB NEWSSTANDS
Published October 7, 1997
SI Presents latest publication, The Boston Collection, has a print run of 475,000, according to MEDIA CENTRAL. Of those, 175,000 are for newsstand sales, which launched yesterday; 200,000 are to be distributed via local Ford dealerships, as Ford divided ad pages in the 160-page issue between its national and New England Ford divisions; about 70,000 copies will be passed out at Sunday's Bills-Patriots game at Foxboro; 20,000 will be mailed to "longtime" Boston- area SI subscribers; and the rest will be for sale at the Boston Sports Museum and the Basketball Hall of Fame in Springfield, MA (MEDIA CENTRAL, 10/6).