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              SI Presents latest publication, The Boston Collection,
         has a print run of 475,000, according to MEDIA CENTRAL.  Of
         those, 175,000 are for newsstand sales, which launched
         yesterday; 200,000 are to be distributed via local Ford
         dealerships, as Ford divided ad pages in the 160-page issue
         between its national and New England Ford divisions; about
         70,000 copies will be passed out at Sunday's Bills-Patriots
         game at Foxboro; 20,000 will be mailed to "longtime" Boston-
         area SI subscribers; and the rest will be for sale at the
         Boston Sports Museum and the Basketball Hall of Fame in
         Springfield, MA (MEDIA CENTRAL, 10/6).

    Print | Tags: Buffalo Bills, New England Patriots, Sports Illustrated, Media

              RATINGS: The Bucs-Packers game was "the most-watched
         telecast for Tampa Bay" during Fox's four years of NFL
         broadcasts.  The game drew a 32 overnight rating with a 62
         share in the Tampa market, and had a national overnight
         rating of 15.4.  The Bucs-Packers game was seen in 23 of the
         38 overnight markets (ST. PETERSBURG TIMES, 10/7)....The
         Oilers-Seahawks game drew a 14.7/26 in Houston, a 7.7 in
         Memphis and 11.4 in Nashville (HOUSTON CHRONICLE, 10/7).
              OTHER NOTES: In Philadelphia, Mike Bruton writes on
         Comcast SportsNet's first week of broadcasting under the
         header, "So Far, So Good On New Cable Network."  Bruton:
         "[I]t's clear that live programming is the cornerstone of
         the new 24-hour regional sports cable network" (PHILADELPHIA
         INQUIRER, 10/7)....Fox Sports Net (FSN) Exec VP/Programming
         & Production Arthur Smith said that he "expects" FSN to be
         on SportsChannel NY's cable spot "between" November 1 and
         the end of the year.  FSN hired "Inside Edition" Senior
         Producer Brian Walls as its N.Y. Bureau Chief (NEWSDAY,
         10/7)....The Lakers have added a Chinese broadcast outlet
         this season, with selected games on KAZN-AM (L.A. TIMES,
         10/6)....Final CBC ratings for the Blue Jays games were up 
         "slightly" from '96, with the average of 537,000 for 35
         games this year, up from 526,000 in '96 (GLOBE & MAIL, 10/3)

    Print | Tags: CBC, Comcast-Spectacor, Edmonton Oilers, Green Bay Packers, Los Angeles Lakers, NFL, Seattle Seahawks, Media, Tampa Bay Buccaneers, Toronto Blue Jays, Vulcan Ventures

              A source "close to the camp" of ex-CBS golf announcer
         Ben Wright told GOLFWORLD that Wright is in talks "to join
         the golf broadcast team of another network."  Wright was let
         go by CBS at the beginning of '96 following remarks about
         lesbianism on the LPGA Tour.  The source adds to, "Watch for
         an announcement before Thanksgiving" (GOLFWORLD, 10/3).
              COURTING KORNHEISER? In N.Y., Keith Kelly writes that
         Washington Post columnist Tony Kornheiser "is the latest to
         turn up in [Disney's] sights" for its ESPN Magazine.  Kelly:
         "Under a deal that is being bandied about, Kornheiser would
         contribute 20 columns a year."  Kelly writes that Disney is
         offering Kornheiser a daily radio show on ESPN Radio, as "an
         incentive."  Kornheiser: "We're certainly talking, but it's
         not done yet" (N.Y. DAILY NEWS, 10/7). 
              CHECKETTS TALKS: MSG President Dave Checketts, on the
         possibility of Marv Albert ever returning to MSG Network:
         "I'm going to leave that door open.  I don't want to
         speculate on what his future is with us."  Checketts, on the
         effect the Albert trial may have had on MSG's reputation:
         "When I started to see, during testimony, talk about phone
         calls from the Garden and invitations to a party with
         Patrick Ewing and the Knicks, it is fair to say that I was
         upset. ... I was very upset to have those things we value so
         highly, and work so hard to keep above reproach ... dragged
         through that trial" (N.Y. DAILY NEWS, 10/7).

    Print | Tags: Cablevision, CBS, ESPN, LPGA, Madison Square Garden, New York Knicks, Media, Viacom, Walt Disney

              Johnson & Johnson "struck a deal" with Microsoft for
         its Motrin brand to be the "exclusive sponsor" on MSNBC's
         official World Series site at,
         according to AD AGE.  The deal includes "sponsored by"
         branding on the site's front page (AD AGE, 10/6).  But
         BRANDWEEK's Terry Lefton reports that since Motrin "chose to
         buy time" on Fox's postseason MLB coverage rather than
         NBC's, "you'll hear no mention of [Motrin's sponsorship] on
         any NBC post-season baseball broadcasts, even those touting
         the site itself."  Lefton adds that the site runs through
         the postseason, after which MLB's official site at "will shift" from a Fox
         interactive unit to Starwave (BRANDWEEK, 10/6 issue).

    Print | Tags: Microsoft, MLB, NBC, Media

              Last night's Game Five of the Yankees-Indians series
         earned an 11.6/18 overnight rating on Fox.  ABC's "MNF"
         Patriots-Broncos game earned a 15.2/23 (THE DAILY).  
              OTHER NUMBERS: Fox's Sunday night coverage of Game Four
         of the Yankees-Indians series scored a 9.3/15 in overnight
         metered markets, according to Lisa de Moraes of the
         HOLLYWOOD REPORTER.  The broadcast "was on par" with the
         9.4/16 it posted in '96.  In the preliminary nationals,
         Fox's coverage won the 7:00-10:00pm hour in "key male demos"
         including 18-34, 18-49 and 25-54, though it finished fourth
         in homes overall (HOLLYWOOD REPORTER, 10/7).  In Cleveland,
         Saturday's Yankees-Indians telecast on WKYC-NBC earned a
         29.3, while Sunday's game on WJW-Fox drew a 36 (AKRON BEACON
         JOURNAL, 10/7).  In Baltimore, the combined local rating for
         Game Four of the Mariners-Orioles totaled 31.4/56 share
         (Baltimore SUN, 10/7).  The Marlins-Giants series "drew the
         Marlins' three largest TV audiences ever," topped by the
         22.7 rating for Friday's final game.  Combined local and
         ESPN coverage for Tuesday and Wednesday games earned a 14.2
         and 18.9, respectively, which the HERALD's Barry Jackson
         writes is "impressive considering the games were played on
         weekday afternoons" (MIAMI HERALD, 10/7).
              MORE ON MLB: An MLB source said that MLBUA Exec Dir
         Richie Phillips "protested" to MLB's league presidents about
         the use of Fox's "Catcher Cam," according to Bob Raissman of
         the N.Y. DAILY NEWS.  The MLB source said that Phillips and
         the umpires "resented any use of the camera, because it was
         designed to reflect negatively on their calls," and warned
         that "the umpires would not work any game where the Catcher
         Cam was used" (N.Y. DAILY NEWS, 10/7)....In Akron, TV critic
         R.D. Heldenfels writes that ESPN's playoff coverage
         "provides the best balance of old and new in its game
         telecasts," while NBC "looks downright stodgy."  Heldenfels:
         "Fox is noisy when it should be contemplative, revved up
         when it should be thoughtful."  But while ESPN "incorporates
         new techniques ... [it] "has not forgotten the
         traditionalists (AKRON BEACON JOURNAL, 10/7).

    Print | Tags: ABC, Baltimore Orioles, Cleveland Indians, Denver Broncos, ESPN, Miami Marlins, MLB, NBC, New England Patriots, New York Yankees, Seattle Mariners, Media, Walt Disney
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