SBD/7/Sports Industrialists


          GEORGE STEINBRENNER, after last night's loss to the
     Indians: "I'm gonna lay back.  I've got a young son that is
     taking over with my son-in-law, and the young fellas, the
     young elephants, are coming into the tent.  I'm getting too
     old to go through this all the time.  But I will be there to
     advise them if they want it; it isn't a total retirement,
     they got that all blown out of shape" ("Baseball Tonight,"
     ESPN, 10/7)....Ratings for "Home Team," TERRY BRADSHAW's
     syndicated daytime talk show, are "so low they're off the
     radar."  Bradshaw: "I'm trying hard.  I'm comfortable and
     I'm having fun.  But I can't make people like me, and I
     can't make 'em watch the show" (N.Y. DAILY NEWS, 10/7).
     ...OLIVER STONE "is ready for some football," with plans for
     "NFL," a film he is making about the league (ENTERTAINMENT
     WEEKLY, 10/10 issue).....JAY LENO, on the 0-6 Bears: "Winter
     is still 12 weeks away yet the Chicago Bears have already
     begun hibernation" ("Tonight Show," NBC, 10/6).

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