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The Univ. of OR's Warsaw Sports Marketing Center (WSMC) named four new board members: NBC Sports Senior VP/Programming JONATHAN MILLER, U.S. Soccer Exec Dir HANK STEINBRECHER, ABC Sports Dir of Marketing TERI WAGNER and JEFFREY POLLACK, President & Publisher of THE DAILY (WSMC). OTHER NEWS: ESPN named STEVEN PLANAMENTA as Manager of Corporate Communications. He comes from CT-based PR firm The Blackbird Group (ESPN)....DAN WARTELLE was hired by the ABL Reign as Media Relations Assistant for the next six months (Reign)....BOB STELLICK "will leave his post" as Maple Leafs Dir of Business Ops & Communications today. Stellick will join the London office of PR firm Shandwick Inc. as Canadian VP (TORONTO SUN, 10/7).....Oakley Inc. appointed WILLIAM SCHMIDT, VP/Worldwide Sports Marketing for Gatorade, to its Board of Dir (Oakley).
GEORGE STEINBRENNER, after last night's loss to the Indians: "I'm gonna lay back. I've got a young son that is taking over with my son-in-law, and the young fellas, the young elephants, are coming into the tent. I'm getting too old to go through this all the time. But I will be there to advise them if they want it; it isn't a total retirement, they got that all blown out of shape" ("Baseball Tonight," ESPN, 10/7)....Ratings for "Home Team," TERRY BRADSHAW's syndicated daytime talk show, are "so low they're off the radar." Bradshaw: "I'm trying hard. I'm comfortable and I'm having fun. But I can't make people like me, and I can't make 'em watch the show" (N.Y. DAILY NEWS, 10/7). ...OLIVER STONE "is ready for some football," with plans for "NFL," a film he is making about the league (ENTERTAINMENT WEEKLY, 10/10 issue).....JAY LENO, on the 0-6 Bears: "Winter is still 12 weeks away yet the Chicago Bears have already begun hibernation" ("Tonight Show," NBC, 10/6).