The Univ. of OR's Warsaw Sports Marketing Center (WSMC)
     named four new board members: NBC Sports Senior
     VP/Programming JONATHAN MILLER, U.S. Soccer Exec Dir HANK
     STEINBRECHER, ABC Sports Dir of Marketing TERI WAGNER and
     JEFFREY POLLACK, President & Publisher of THE DAILY (WSMC).
          OTHER NEWS: ESPN named STEVEN PLANAMENTA as Manager of
     Corporate Communications.  He comes from CT-based PR firm
     The Blackbird Group (ESPN)....DAN WARTELLE was hired by the
     ABL Reign as Media Relations Assistant for the next six
     months (Reign)....BOB STELLICK "will leave his post" as
     Maple Leafs Dir of Business Ops & Communications today. 
     Stellick will join the London office of PR firm Shandwick
     Inc. as Canadian VP (TORONTO SUN, 10/7).....Oakley Inc.
     appointed WILLIAM SCHMIDT, VP/Worldwide Sports Marketing for
     Gatorade, to its Board of Dir (Oakley).

          GEORGE STEINBRENNER, after last night's loss to the
     Indians: "I'm gonna lay back.  I've got a young son that is
     taking over with my son-in-law, and the young fellas, the
     young elephants, are coming into the tent.  I'm getting too
     old to go through this all the time.  But I will be there to
     advise them if they want it; it isn't a total retirement,
     they got that all blown out of shape" ("Baseball Tonight,"
     ESPN, 10/7)....Ratings for "Home Team," TERRY BRADSHAW's
     syndicated daytime talk show, are "so low they're off the
     radar."  Bradshaw: "I'm trying hard.  I'm comfortable and
     I'm having fun.  But I can't make people like me, and I
     can't make 'em watch the show" (N.Y. DAILY NEWS, 10/7).
     ...OLIVER STONE "is ready for some football," with plans for
     "NFL," a film he is making about the league (ENTERTAINMENT
     WEEKLY, 10/10 issue).....JAY LENO, on the 0-6 Bears: "Winter
     is still 12 weeks away yet the Chicago Bears have already
     begun hibernation" ("Tonight Show," NBC, 10/6).