SBD/7/Sponsorships Advertising Marketing


          For the first time, USA Network "is pitching a sports
     package" that combines telecasts of the PGA Tour with its
     coverage of the U.S. Open Tennis Championships, according to
     Langdon Brockinton of MEDIAWEEK.  USA VP/Sales Bob Riordan
     said that by packaging U.S. Open tennis with the "highly
     coveted" PGA Tour, USA is looking to "lay in as early as
     possible as big an advertiser base" for the U.S. Open as it
     can.  Riordan added that USA will also offer advertisers up
     to three year, multiyear, PGA Tour deals.  Sources tell
     Brockinton that a one-year PGA Tour/U.S. Open sponsorship
     will be worth "about" $600,000 (MEDIAWEEK, 10/6 issue).
          NICE PANTS: Looking to "make inroads in golf apparel,"
     Bugle Boy is "wooing" the PGA Tour's Paul Stankowski, who
     currently endorses Tommy Bahama (GOLFWEEK, 10/4 issue)....
     GOLFWORLD reports that Tom Lehman has inked a sponsorship
     deal with Rogaine.  Lehman will reportedly use the hair
     treatment as well as endorse it (GOLFWORLD, 10/5 issue).
          BUICK ANGEL: Buick Motor Division has signed actress
     Cheryl Ladd to a personal services contract to represent the
     company at golf tournaments, golf exhibitions and golf
     events worldwide.  Ladd joins Ben Crenshaw, Steve Elkington,
     David Berganio Jr. and Chip Beck as Buick endorsers (Buick).
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General Motors, PGA Tour

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