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SBD/7/Sponsorships Advertising Marketing
THOMSON CONSUMER ELECTRONIC SLOWS DOWN ON NASCAR INVOLVEMENT
Published October 7, 1997
IN-based Thomson Consumer Electronics "is cutting back its NASCAR involvement" and won't be the primary sponsor of a Winston Cup car in '98, according to Bill Koenig of the INDIANAPOLIS STAR-NEWS. Thomson and its RCA brand had been the lead sponsor of Cale Yarborough's Winston Cup entry since '95. Koenig reported Thomson "still wants to have some ties" to NASCAR in '98 and may return as a main sponsor in '99 (INDIANAPOLIS STAR-NEWS, 9/6). AROUND THE TRACK: AOL will sponsor an Automobile Racing Club of America (ARCA) car next season, owned by a new team formed by driver Andy Belmont. The car will debut in the ARCA Supercar Series event at the Daytona Int'l Raceway in February (RICHMOND TIMES-DISPATCH, 10/3)....NASCAR unveiled a NASCAR edition Monopoly board game, designed by CA-based USAOPOLY. Sponsors include DuPont, McDonald's, Skittles, Goodwrench and Tide (CHARLOTTE OBSERVER, 10/5).... NY-based Bully Hill Winery's sponsorship of NASCAR driver Eric Bodine is profiled in BRANDWEEK. Bully Hill "became the first" NASCAR winery, and its logo has been on Bodine's car for 21 races in 7 states (BRANDWEEK, 10/6 issue)....Sunday's CHARLOTTE OBSERVER featured an extensive profile on race in the auto racing industry under the header, "NASCAR's Rise Leaves Diversity In The Dust" (CHARLOTTE OBSERVER, 10/5).