SBD / 7 / MARKETPLACE ROUND-UP

SBD/7/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

Published October 7, 1997

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          A full-page ad for naming rights to the Bucs' new
     facility in Tampa is featured in this week's Brandweek and
     Ad Age.  The naming rights offer touts Tampa hosting Super
     Bowl XXXV (THE DAILY)....In Akron, the Indians Team Shop
     said it has "sold out" its supply of Starter's retro Indians
     jackets, and "had nothing" left with P Jaret Wright's name
     on it (AKRON BEACON JOURNAL, 10/7)....Advantage Int'l has
     signed speedskater Casey FitzRandolph, skier Megan Gerety
     and luger Cammy Myler to management and marketing contracts
     (Advantage Int'l).....The CISL and GMC Safari announced
     plans for a "Million Dollar Kick," to be held during the
     CISL Championship Series next month (CISL).
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Cleveland Indians, General Motors, Tampa Bay Buccaneers

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