Bucs CMO No Longer With Club Cavs, Indians Get Public Funds Approved Bucs Ramp Up Marketing Efforts, Fan Experience Sources: GM Relieved Stewart Sat Out Bucs Avoid Local TV Blackouts For '14 Progressive Field Renovations Will Reduce Capacity Indians Use Analytics To Forecast Attendance Selig Defers On Indians' Chief Wahoo Issue Cleveland Teams Helped Outspend Anti Sin-Tax Group Malcolm Glazer Passes Away At Age 85
SBD/7/Sponsorships Advertising Marketing
Published October 7, 1997
A full-page ad for naming rights to the Bucs' new facility in Tampa is featured in this week's Brandweek and Ad Age. The naming rights offer touts Tampa hosting Super Bowl XXXV (THE DAILY)....In Akron, the Indians Team Shop said it has "sold out" its supply of Starter's retro Indians jackets, and "had nothing" left with P Jaret Wright's name on it (AKRON BEACON JOURNAL, 10/7)....Advantage Int'l has signed speedskater Casey FitzRandolph, skier Megan Gerety and luger Cammy Myler to management and marketing contracts (Advantage Int'l).....The CISL and GMC Safari announced plans for a "Million Dollar Kick," to be held during the CISL Championship Series next month (CISL).