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BRANDWEEK TABS ACKERMAN & WELTS GRAND MARKETEERS OF THE YEAR
Published October 7, 1997
WNBA President Val Ackerman and NBAP President Rick Welts have been named BRANDWEEK's Grand Marketers of the Year for their efforts in the "ballyhooed, multi-faceted launch" of the WNBA. BRANDWEEK's Matthew Grimm writes that Ackerman and Welts "spearheaded the start-up as if it were a major consumer product launch" and "vaulted" women's pro sports into "America's cluttered sports-conscience." Grimm adds that "measured as a product launch alone, the WNBA clearly was one of the year's most successful." With its "incremental marketing investments," and its "big ticket marketers ... it is certainly the sports marketing success of the year." Ackerman and Welts will be honored at the Assoc. of National Advertisers' annual conference October 17-21 in CA. ESPN Senior VP/Marketing Judy Fearing is also named a BRANDWEEK Marketer of the Year. Winners will be profiled in BRANDWEEK's Superbrands/Marketers of the Year special issue later this month (BRANDWEEK, 10/6 issue).