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BRANDWEEK TABS ACKERMAN & WELTS GRAND MARKETEERS OF THE YEAR
Published October 7, 1997
WNBA President Val Ackerman and NBAP President Rick
Welts have been named BRANDWEEK's Grand Marketers of the
Year for their efforts in the "ballyhooed, multi-faceted
launch" of the WNBA. BRANDWEEK's Matthew Grimm writes that
Ackerman and Welts "spearheaded the start-up as if it were a
major consumer product launch" and "vaulted" women's pro
sports into "America's cluttered sports-conscience." Grimm
adds that "measured as a product launch alone, the WNBA
clearly was one of the year's most successful." With its
"incremental marketing investments," and its "big ticket
marketers ... it is certainly the sports marketing success
of the year." Ackerman and Welts will be honored at the
Assoc. of National Advertisers' annual conference October
17-21 in CA. ESPN Senior VP/Marketing Judy Fearing is also
named a BRANDWEEK Marketer of the Year. Winners will be
profiled in BRANDWEEK's Superbrands/Marketers of the Year
special issue later this month (BRANDWEEK, 10/6 issue).




