SBD/7/Sponsorships Advertising Marketing

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  • ALBERT BELLE FEATURED WITH SHAQ IN WARNER BROS. SPORT LAUNCH

              Warner Bros. Consumer Products "is rolling out a
         marketing push this month" for the first products under its
         WB Sport brand, according to Jeff Jensen of AD AGE.  Outdoor
         ads began in 10 markets last week and TV spots, featuring WB
         athletes Shaquille O'Neal and Albert Belle, will be airing
         later this month under the tagline "True athletic gear." 
         Despite the ads tagline and "performance imagery," Warner
         Bros. execs say WB Sport "is more of a lifestyle brand than
         a sports brand."  Warner Bros. VP/Property Dev. Michael
         Peikoff: "We're a lifestyle brand, but one whose foundation
         is in sports and legitimized by these athletes."  Warner
         Bros. Dir of Sales & Sports Marketing Jeffrey Orridge: "We
         see our brand co-existing with the Nikes and the Reeboks.
         ... We see kids playing in their Nikes, but going out with
         friends or hanging out in WB Sport."  Since Reebok "is
         licensing" O'Neal to WB Sport, it can only use his name and
         image for direct mail, POPs and trade print.  But WB Sport
         is compiling a database of kids and "plans to send them a
         holiday card" from O'Neal (AD AGE, 10/6 issue).
    
    

    Print | Tags: Reebok, Time Warner
  • BRANDWEEK TABS ACKERMAN & WELTS GRAND MARKETEERS OF THE YEAR

              WNBA President Val Ackerman and NBAP President Rick
         Welts have been named BRANDWEEK's Grand Marketers of the
         Year for their efforts in the "ballyhooed, multi-faceted
         launch" of the WNBA.  BRANDWEEK's Matthew Grimm writes that
         Ackerman and Welts "spearheaded the start-up as if it were a
         major consumer product launch" and "vaulted" women's pro
         sports into "America's cluttered sports-conscience."  Grimm
         adds that "measured as a product launch alone, the WNBA
         clearly was one of the year's most successful."  With its
         "incremental marketing investments," and its "big ticket
         marketers ... it is certainly the sports marketing success
         of the year."  Ackerman and Welts will be honored at the
         Assoc. of National Advertisers' annual conference October
         17-21 in CA.  ESPN Senior VP/Marketing Judy Fearing is also
         named a BRANDWEEK Marketer of the Year.  Winners will be
         profiled in BRANDWEEK's Superbrands/Marketers of the Year
         special issue later this month (BRANDWEEK, 10/6 issue).
    
    

    Print | Tags: ESPN, Walt Disney, WNBA
  • MARKETPLACE ROUND-UP

              A full-page ad for naming rights to the Bucs' new
         facility in Tampa is featured in this week's Brandweek and
         Ad Age.  The naming rights offer touts Tampa hosting Super
         Bowl XXXV (THE DAILY)....In Akron, the Indians Team Shop
         said it has "sold out" its supply of Starter's retro Indians
         jackets, and "had nothing" left with P Jaret Wright's name
         on it (AKRON BEACON JOURNAL, 10/7)....Advantage Int'l has
         signed speedskater Casey FitzRandolph, skier Megan Gerety
         and luger Cammy Myler to management and marketing contracts
         (Advantage Int'l).....The CISL and GMC Safari announced
         plans for a "Million Dollar Kick," to be held during the
         CISL Championship Series next month (CISL).
    
    

    Print | Tags: Cleveland Indians, General Motors, Tampa Bay Buccaneers
  • NFL FAMILY COOKBOOK COMPLETE WITH THE TUNA'S RECIPE FOR...

              Jets WR Wayne Chrebet, Panters QB Kerry Collins, Eagles
         QB Ty Detmer, Giants RB Rodney Hampton, Vikings QB Brad
         Johnson and former Giant George Martin will compete today in
         a cookoff to help launch "The NFL Family Cookbook."  The
         winner of today's contest will have $1,000 donated to Hunger
         Related Charities in his name.  The $17.98 Smithmark
         publication features recipes that include Brad Johnson's
         Baked Lasagna; John Elway's Hamburger Soup; Brett Favre's
         Crawfish Etouffee; Chris Berman's Baby, Back, Back, Back
         Ribs and Commissioner Paul Tagliabue's Summer Risotto (NFL).
    
    

    Print | Tags: Minnesota Vikings, New York Jets, NFL, Philadelphia Eagles
  • THOMSON CONSUMER ELECTRONIC SLOWS DOWN ON NASCAR INVOLVEMENT

              IN-based Thomson Consumer Electronics "is cutting back
         its NASCAR involvement" and won't be the primary sponsor of
         a Winston Cup car in '98, according to Bill Koenig of the
         INDIANAPOLIS STAR-NEWS.  Thomson and its RCA brand had been
         the lead sponsor of Cale Yarborough's Winston Cup entry
         since '95.  Koenig reported Thomson "still wants to have
         some ties" to NASCAR in '98 and may return as a main sponsor
         in '99 (INDIANAPOLIS STAR-NEWS, 9/6).  
              AROUND THE TRACK: AOL will sponsor an Automobile Racing
         Club of America (ARCA) car next season, owned by a new team
         formed by driver Andy Belmont.  The car will debut in the
         ARCA Supercar Series event at the Daytona Int'l Raceway in
         February (RICHMOND TIMES-DISPATCH, 10/3)....NASCAR unveiled
         a NASCAR edition Monopoly board game, designed by CA-based
         USAOPOLY.  Sponsors include DuPont, McDonald's, Skittles,
         Goodwrench and Tide (CHARLOTTE OBSERVER, 10/5).... NY-based
         Bully Hill Winery's sponsorship of NASCAR driver Eric Bodine
         is profiled in BRANDWEEK.  Bully Hill "became the first"
         NASCAR winery, and its logo has been on Bodine's car for 21
         races in 7 states (BRANDWEEK, 10/6 issue)....Sunday's
         CHARLOTTE OBSERVER featured an extensive profile on race in
         the auto racing industry under the header, "NASCAR's Rise
         Leaves Diversity In The Dust" (CHARLOTTE OBSERVER, 10/5).
    
    

    Print | Tags: McDonalds, NASCAR, R J Reynolds, Time Warner
  • USA NETWORK LINKS PGA SPONSORSHIP AND U.S. OPEN SALES

              For the first time, USA Network "is pitching a sports
         package" that combines telecasts of the PGA Tour with its
         coverage of the U.S. Open Tennis Championships, according to
         Langdon Brockinton of MEDIAWEEK.  USA VP/Sales Bob Riordan
         said that by packaging U.S. Open tennis with the "highly
         coveted" PGA Tour, USA is looking to "lay in as early as
         possible as big an advertiser base" for the U.S. Open as it
         can.  Riordan added that USA will also offer advertisers up
         to three year, multiyear, PGA Tour deals.  Sources tell
         Brockinton that a one-year PGA Tour/U.S. Open sponsorship
         will be worth "about" $600,000 (MEDIAWEEK, 10/6 issue).
              NICE PANTS: Looking to "make inroads in golf apparel,"
         Bugle Boy is "wooing" the PGA Tour's Paul Stankowski, who
         currently endorses Tommy Bahama (GOLFWEEK, 10/4 issue)....
         GOLFWORLD reports that Tom Lehman has inked a sponsorship
         deal with Rogaine.  Lehman will reportedly use the hair
         treatment as well as endorse it (GOLFWORLD, 10/5 issue).
              BUICK ANGEL: Buick Motor Division has signed actress
         Cheryl Ladd to a personal services contract to represent the
         company at golf tournaments, golf exhibitions and golf
         events worldwide.  Ladd joins Ben Crenshaw, Steve Elkington,
         David Berganio Jr. and Chip Beck as Buick endorsers (Buick).
         
    

    Print | Tags: General Motors, PGA Tour, USA Networks
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