CBS Revives SportsLine With Pay Site Beijing To Host '22 Winter Games Sponsors Eye Olympics' Return To China Boston Donors Opine On Where Bid Was Lost Boston Mayor Calls Out Thomas Bach CBS, ESPN Reach Sub-License Deal For MVC IOC President Blames Boston For Failed Bid Sources: USOC Makes Contact With L.A. CBS To Live-Stream All Super Bowl Ads Boston's '24 Olympics Bid Folds
IMG SETS UP SALT LAKE OFFICE FOR OLYMPIC CONSULTATION
Published October 7, 1997
IMG will open an office in Salt Lake City this month "to service corporate clients sponsoring the 2002 Winter Olympics," according to Jeff Jensen of AD AGE. The move is the latest in a "series of aggressive initiatives" aimed at establishing IMG as "a leader in corporate consulting in sports marketing." IMG Senior VP/New Business Robert Prazmark said that the office will be led by an exec who is "familiar with the city's Olympic operation," although he "declined" to name the person (AD AGE, 10/6 issue). NAGANO ADS NEARLY SOLD OUT: Having recently struck deals with Aflac and Charles Schwab, CBS has now sold "about" 95% of its ad time for its coverage of the '98 Winter Games, according to Langdon Brockinton of MEDIAWEEK. Aflac's purchase price is said to be in the "low seven- figures." In addition, "several undisclosed movie studios" have bought time for the broadcasts, which will begin February 6 (MEDIAWEEK, 10/6 issue).