"Walking Dead" Sends "Lucille" To MLBers Daily Digit Braves Launch New SunTrust Park Campaign NBA All-Star Game Viewership Highest Since '13 Roger Federer Defends Laver Cup Boston College AD Bates Resigns To Take CSA Job SBJ In-Depth: March Madness / College Basketball Turner Sports Selling Single-Sponsor Ad Breaks Silver Wants NBA All-Star Game In Charlotte Marlins' Talks With Kushners Over For Now
IMG will open an office in Salt Lake City this month "to service corporate clients sponsoring the 2002 Winter Olympics," according to Jeff Jensen of AD AGE. The move is the latest in a "series of aggressive initiatives" aimed at establishing IMG as "a leader in corporate consulting in sports marketing." IMG Senior VP/New Business Robert Prazmark said that the office will be led by an exec who is "familiar with the city's Olympic operation," although he "declined" to name the person (AD AGE, 10/6 issue). NAGANO ADS NEARLY SOLD OUT: Having recently struck deals with Aflac and Charles Schwab, CBS has now sold "about" 95% of its ad time for its coverage of the '98 Winter Games, according to Langdon Brockinton of MEDIAWEEK. Aflac's purchase price is said to be in the "low seven- figures." In addition, "several undisclosed movie studios" have bought time for the broadcasts, which will begin February 6 (MEDIAWEEK, 10/6 issue).