Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
IMG will open an office in Salt Lake City this month "to service corporate clients sponsoring the 2002 Winter Olympics," according to Jeff Jensen of AD AGE. The move is the latest in a "series of aggressive initiatives" aimed at establishing IMG as "a leader in corporate consulting in sports marketing." IMG Senior VP/New Business Robert Prazmark said that the office will be led by an exec who is "familiar with the city's Olympic operation," although he "declined" to name the person (AD AGE, 10/6 issue). NAGANO ADS NEARLY SOLD OUT: Having recently struck deals with Aflac and Charles Schwab, CBS has now sold "about" 95% of its ad time for its coverage of the '98 Winter Games, according to Langdon Brockinton of MEDIAWEEK. Aflac's purchase price is said to be in the "low seven- figures." In addition, "several undisclosed movie studios" have bought time for the broadcasts, which will begin February 6 (MEDIAWEEK, 10/6 issue).