SBD/7/Events Attractions

IMG'S GLOBAL CHALLENGE: THE SEARCH FOR FOUNDING PARTNERS

          The Women's Global Challenge, which will run from April
     28 through May 2, 1999, is examined by Terry Lefton of
     BRANDWEEK.  He reports that TV deals "are set with Lifetime
     and CBS, which will broadcast two hours on both Saturday and
     Sunday.  No title sponsorship is being offered."  IMG, which
     is creating the event, is looking to sell eight four-year
     "Founding Partner" packages at $5M each.  That would include
     two Challenges and on ongoing affiliation with the Women's
     Sports Foundation dinner and grass-roots programs."  But no
     deals have been finalized yet (BRANDWEEK, 10/6 issue). 
          MOTOWN IN SAN DIEGO? In his "Buzz" column, VARIETY's
     Michael Fleming writes that Radio City Productions, which is
     producing the Super Bowl XXXII Halftime Show, has "chosen to
     fete the 40th anniversary of Motown" for the event. Fleming:
     "It looks like Boyz II Men, Stevie Wonder, Kenneth
     (Babyface) Edmonds, the Tempations and the Four Tops are on
     the verge of coming aboard, with Diana Ross and Michael
     Jackson also possibilities" (VARIETY, 10/6). 

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