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  • IMG'S GLOBAL CHALLENGE: THE SEARCH FOR FOUNDING PARTNERS

              The Women's Global Challenge, which will run from April
         28 through May 2, 1999, is examined by Terry Lefton of
         BRANDWEEK.  He reports that TV deals "are set with Lifetime
         and CBS, which will broadcast two hours on both Saturday and
         Sunday.  No title sponsorship is being offered."  IMG, which
         is creating the event, is looking to sell eight four-year
         "Founding Partner" packages at $5M each.  That would include
         two Challenges and on ongoing affiliation with the Women's
         Sports Foundation dinner and grass-roots programs."  But no
         deals have been finalized yet (BRANDWEEK, 10/6 issue). 
              MOTOWN IN SAN DIEGO? In his "Buzz" column, VARIETY's
         Michael Fleming writes that Radio City Productions, which is
         producing the Super Bowl XXXII Halftime Show, has "chosen to
         fete the 40th anniversary of Motown" for the event. Fleming:
         "It looks like Boyz II Men, Stevie Wonder, Kenneth
         (Babyface) Edmonds, the Tempations and the Four Tops are on
         the verge of coming aboard, with Diana Ross and Michael
         Jackson also possibilities" (VARIETY, 10/6). 
    
    

    Print | Tags: CBS, Events and Attractions, IMG, Viacom
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