The Back Of The Book

ESPN CHILTON SPORTS POLL: INCOME OF NASCAR FANS

10.31.1997

An ESPN Chilton Poll on the household income of NASCAR fans compared to the U.S. population, taken between October '96 and September '97. Respondents 18 and older (THE DAILY).

INCOME	U.S. POPULATION	NASCAR FANS
Less than $12,000	7%	6%
$12K to $19,999	12%	11%
$20K to $29,999	18%	17%
$30K to $49,999	30%	33%
$50K to $74,999	18%	20%
$75K to $99,999	8%	8%
More than $100K	7%	6%

PREVIOUS TAPPING SPORTS VIDEO MARKET

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 22, 2024

April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

March 26, 2024

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/31/The-Back-Of-The-Book/ESPN-CHILTON-SPORTS-POLL-INCOME-OF-NASCAR-FANS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/31/The-Back-Of-The-Book/ESPN-CHILTON-SPORTS-POLL-INCOME-OF-NASCAR-FANS.aspx