SBD/31/The Back Of The Book

ESPN CHILTON SPORTS POLL: INCOME OF NASCAR FANS

          An ESPN Chilton Poll on the household income of NASCAR
     fans compared to the U.S. population, taken between October
     '96 and September '97.  Respondents 18 and older (THE DAILY).
     
INCOME
U.S. POPULATION NASCAR FANS
Less than $12,000
7%
6%
$12K to $19,999
12%
11%
$20K to $29,999
18%
17%
$30K to $49,999
30%
33%
$50K to $74,999
18%
20%
$75K to $99,999
8%
8%
More than $100K
7%
6%
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