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SBD/31/Sponsorships Advertising Marketing
REEBOK GOES OVERSEAS FOR HELP WITH SOCCER ADVERTISEMENT
Published October 31, 1997
Reebok Int'l announced the appointment of London-based Lowe Howard-Spink as its worldwide advertising agency for soccer (Reebok). AD AGE reports that Lowe's initial task will be to develop TV and print campaigns to support Reebok's "on-field" presence at next year's World Cup in France. The account is worth "an estimated" $15-20M (AD AGE, 10/31).