J.J. Watt Signs Endorsement Deal With Reebok Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative
Upcoming Conferences and Events
SBD/31/Sponsorships Advertising Marketing
REEBOK GOES OVERSEAS FOR HELP WITH SOCCER ADVERTISEMENT
Published October 31, 1997
Reebok Int'l announced the appointment of London-based Lowe Howard-Spink as its worldwide advertising agency for soccer (Reebok). AD AGE reports that Lowe's initial task will be to develop TV and print campaigns to support Reebok's "on-field" presence at next year's World Cup in France. The account is worth "an estimated" $15-20M (AD AGE, 10/31).