SBD/31/Sponsorships Advertising Marketing

REEBOK GOES OVERSEAS FOR HELP WITH SOCCER ADVERTISEMENT

          Reebok Int'l announced the appointment of London-based
     Lowe Howard-Spink as its worldwide advertising agency for
     soccer (Reebok).  AD AGE reports that Lowe's initial task
     will be to develop TV and print campaigns to support Reebok's
     "on-field" presence at next year's World Cup in France.  The
     account is worth "an estimated" $15-20M (AD AGE, 10/31).

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