Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
SBD/31/Sponsorships Advertising Marketing
NO TRICK: DEAN SMITH TO MEET WITH STUDENT GROUP ON NIKE ISSUE
Published October 31, 1997
Former UNC basketball Coach Dean Smith "plans to meet Friday with a student group that opposes the school's" $7.1M contract with Nike, according to USA TODAY. In a letter sent last week to the student-run Nike Awareness Campaign, Smith said he wanted to hear more about "alleged sweatshop conditions" in overseas factories. The group originally approached new UNC basketball Coach Bill Guthridge "about getting involved," but Smith "was the one who responded to the group's request." Smith had a personal contract with Nike before retiring earlier this month. Todd Pugatch, a member of the campaign, said the purpose of the meeting was not to persuade Smith to join their cause, but "just to speak with him and present him with our point of view." Students have also asked that some of the money from the school's nine Nike contracts be donated to Amnesty International, the world's largest human rights organization (USA TODAY, 10/31).