SBD/31/Sponsorships Advertising Marketing

DOIN' THE DOME: NFL PLAYERS TO DEBUT NEW SIDELINE LIDS

          Continuing an NFLP initiative, Sport Specialties will
     debut its new cap, "The Dome," on Cowboys players during
     their game against the 49ers this weekend.  Four Cowboys
     players not sporting the new look have headwear deals with
     other Pro Line companies: QB Troy Aikman (Logo Athletic); RB
     Emmitt Smith (Starter); FB Daryl Johnston (Reebok); and WR
     Michael Irvin (Logo Athletic).  49ers QB Steve Young will
     also wear "The Dome" during the game.  Other players wearing 
     "The Dome" this weekend are Patriots QB Drew Bledsoe, Packers
     QB Brett Favre, Steelers QB Kordell Stewart, Lions QB Scott
     Mitchell and Jaguars QB Mark Brunell.  The hats will be
     available at retail next week (THE DAILY).

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