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SBD/31/Sponsorships Advertising Marketing
DOIN' THE DOME: NFL PLAYERS TO DEBUT NEW SIDELINE LIDS
Published October 31, 1997
Continuing an NFLP initiative, Sport Specialties will debut its new cap, "The Dome," on Cowboys players during their game against the 49ers this weekend. Four Cowboys players not sporting the new look have headwear deals with other Pro Line companies: QB Troy Aikman (Logo Athletic); RB Emmitt Smith (Starter); FB Daryl Johnston (Reebok); and WR Michael Irvin (Logo Athletic). 49ers QB Steve Young will also wear "The Dome" during the game. Other players wearing "The Dome" this weekend are Patriots QB Drew Bledsoe, Packers QB Brett Favre, Steelers QB Kordell Stewart, Lions QB Scott Mitchell and Jaguars QB Mark Brunell. The hats will be available at retail next week (THE DAILY).