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CELTICS, PITINO STIR UP NEW MARKETING BREW
Published October 31, 1997
In a program co-sponsored by Stop & Shop grocery, the Celtics will set aside 1,000 seats for each FleetCenter game this season and sell them for $10 each, compared with an average ticket price of $50, according to Chris Reidy of the BOSTON GLOBE. In other news, Celtics Exec VP/Marketing & Sales Stuart Layne said that since Rick Pitino was named coach of the team, season-ticket holders "have increased by 2,400 to 13,400." Layne: "If we hadn't gotten Pitino, we would have lost 2,500 season tickets, so Pitino's impact represents a swing of about 5,000 seats. That works out to be about $10 million a year in ticket sales alone" (BOSTON GLOBE, 10/31). Also in Boston, Richard Kindleberger writes that a St. Louis developer is negotiating with Polaroid Corp. to acquire a Waltham, MA, site on which to build a $20M training facility, medical center and fitness club for the Celtics. New England Baptist Hospital, a marketing partner of the Celtics, would partner with the team if the facility is built (Richard Kindleberger, BOSTON GLOBE, 10/31).