Menu
Franchises

CELTICS, PITINO STIR UP NEW MARKETING BREW

          In a program co-sponsored by Stop & Shop grocery, the
     Celtics will set aside 1,000 seats for each FleetCenter game
     this season and sell them for $10 each, compared with an
     average ticket price of $50, according to Chris Reidy of the
     BOSTON GLOBE.  In other news, Celtics Exec VP/Marketing &
     Sales Stuart Layne said that since Rick Pitino was named
     coach of the team, season-ticket holders "have increased by
     2,400 to 13,400."  Layne: "If we hadn't gotten Pitino, we
     would have lost 2,500 season tickets, so Pitino's impact
     represents a swing of about 5,000 seats.  That works out to
     be about $10 million a year in ticket sales alone" (BOSTON
     GLOBE, 10/31).  Also in Boston, Richard Kindleberger writes
     that a St. Louis developer is negotiating with Polaroid Corp.
     to acquire a Waltham, MA, site on which to build a $20M
     training facility, medical center and fitness club for the
     Celtics.  New England Baptist Hospital, a marketing partner
     of the Celtics, would partner with the team if the facility
     is built (Richard Kindleberger, BOSTON GLOBE, 10/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/31/Franchises/CELTICS-PITINO-STIR-UP-NEW-MARKETING-BREW.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/31/Franchises/CELTICS-PITINO-STIR-UP-NEW-MARKETING-BREW.aspx

CLOSE