SBD/31/Franchises

CELTICS, PITINO STIR UP NEW MARKETING BREW

          In a program co-sponsored by Stop & Shop grocery, the
     Celtics will set aside 1,000 seats for each FleetCenter game
     this season and sell them for $10 each, compared with an
     average ticket price of $50, according to Chris Reidy of the
     BOSTON GLOBE.  In other news, Celtics Exec VP/Marketing &
     Sales Stuart Layne said that since Rick Pitino was named
     coach of the team, season-ticket holders "have increased by
     2,400 to 13,400."  Layne: "If we hadn't gotten Pitino, we
     would have lost 2,500 season tickets, so Pitino's impact
     represents a swing of about 5,000 seats.  That works out to
     be about $10 million a year in ticket sales alone" (BOSTON
     GLOBE, 10/31).  Also in Boston, Richard Kindleberger writes
     that a St. Louis developer is negotiating with Polaroid Corp.
     to acquire a Waltham, MA, site on which to build a $20M
     training facility, medical center and fitness club for the
     Celtics.  New England Baptist Hospital, a marketing partner
     of the Celtics, would partner with the team if the facility
     is built (Richard Kindleberger, BOSTON GLOBE, 10/31).

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