SBD/31/Franchises

BLAZERS STIR THE POT TO COME UP WITH POTION FOR NEW REVENUES

          After a "slow start," the Trail Blazers' corporate
     division that sells advertising at Portland Int'l Airport
     (PDX) is turning a profit and selling 96% or more of the PDX
     ad sites during any one month, according to Robert Goldfield
     of the PORTLAND BUSINESS JOURNAL.  Gross revenues from PDX
     sales will exceed $1M this year, officials said.  Moreover,
     the Blazers' ad division has since signed a contract for the
     airport in Burbank, CA, "and is a finalist for the job at the
     San Diego airport."  Steve MacKelvie, Dir of the Blazers'
     Airport Division: "We've proven that a themed concept to
     airport advertising and design works.  We're starting to get
     calls from around the country" (BUSINESS JOURNAL, 10/24).
          ROSE GARDEN DEALS: Goldfield also reports that the
     Blazers "recently scored on corporate sponsorship deals that
     promise to deliver an extra" $2.5M annually.  Coors Brewery
     agreed to use the fourth and final "media totem" on the
     concourses of the Rose Garden and five companies will place
     their names on new rotating signs that will ring the arena's
     seating bowl.  Coors joins Coca-Cola, Panasonic and Visa on
     the media totem.  The totems' original price are $395,000 a
     year over 10 years, with 10% jumps in the fourth and seventh
     years, but Visa and Coors are paying "slightly less" each
     year in five-year deals "largely" because they lack
     exclusivity agreements with the arena.  Thomason Auto Group,
     Airtouch Cellular, Henry Weinhard's, Southwest Airlines and
     Godfather's Pizza appear on the rotating signs.  Blazers VP/
     Sponsor Sales & Client Services Erin Hubert said that the
     sign system will generate $1-1.5M in ad revenue this fiscal
     year and could produce more than $2M in succeeding years
     (Portland BUSINESS JOURNAL, 10/24 issue).

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