SBD/31/Franchises

BILLS LOOK TO OFFER ROCHESTER FANS A BAG OF HALLOWEEN GOODIES

          The Bills have "kicked off a fan-friendly marketing game
     plan" for Rochester, NY, according to Roth & Maiorana of the
     Rochester DEMOCRAT & CHRONICLE.  A Rochester ticket and
     corporate sales office, which may include a team merchandise
     shop, could also open by the end of this season.  The Bills'
     plan may also include a "possible" training camp intra-squad
     scrimmage next summer, with Brockport State's 10,000-seat
     Special Olympics Stadium "the leading venue."  Currently, 20%
     of the team's season ticket and luxury-seat owners come from
     the Rochester area (DEMOCRAT & CHRONICLE, 10/30).

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