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BILLS LOOK TO OFFER ROCHESTER FANS A BAG OF HALLOWEEN GOODIES
Published October 31, 1997
The Bills have "kicked off a fan-friendly marketing game plan" for Rochester, NY, according to Roth & Maiorana of the Rochester DEMOCRAT & CHRONICLE. A Rochester ticket and corporate sales office, which may include a team merchandise shop, could also open by the end of this season. The Bills' plan may also include a "possible" training camp intra-squad scrimmage next summer, with Brockport State's 10,000-seat Special Olympics Stadium "the leading venue." Currently, 20% of the team's season ticket and luxury-seat owners come from the Rochester area (DEMOCRAT & CHRONICLE, 10/30).