NBC To Go Live Across U.S. For '18 Games Horowitz Betting Big With FS1 Opinion Shows OneUp Sports Struggling To Stay Afloat Buccigross Wants To Remain At ESPN Technical Problem Causes Low Ratings For Spurs TV Ability To Live Stream Hawaii Football In Jeopardy NCAA Tourney Viewership Up Over '16 Social Studies: NLL CMO Ashley Dabb Uecker Happy Remaining Brewers' Radio Announcer CBS/Turner Ratings Up For Elite 8 Games
GOULD MEDIA RELEASES "HISPANIC SPORTS BUSINESS"
Published October 30, 1997
ME-based Gould Media releases its new, 80-page research report entitled "Hispanic Sports Business" today. The increase of the U.S. Hispanic population, with 29.3 million by the end of '96, offers a whole new demographic for sports marketing. The report focuses on the emergence of Hispanic athletes and current marketing efforts by pro teams to attract the emerging Hispanic fan base (Gould Media).