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GOULD MEDIA RELEASES "HISPANIC SPORTS BUSINESS"
Published October 30, 1997
ME-based Gould Media releases its new, 80-page research report entitled "Hispanic Sports Business" today. The increase of the U.S. Hispanic population, with 29.3 million by the end of '96, offers a whole new demographic for sports marketing. The report focuses on the emergence of Hispanic athletes and current marketing efforts by pro teams to attract the emerging Hispanic fan base (Gould Media).